Job Overview
Huemn is seeking a dynamic Digital Marketing Executive to join our team in Hyderabad. This is a full-time, junior-level position, requiring 1 to 3 years of relevant work experience. The successful candidate will play a crucial role in enhancing our online presence, driving traffic, and engaging with our target audience through various digital marketing strategies.
Qualifications and Skills
- Proficiency in Google Analytics is essential for tracking and analyzing campaign performance to optimize digital marketing strategies (Mandatory skill).
- A deep understanding of SEO Optimization techniques to improve website visibility and search engine ranking is a key requirement (Mandatory skill).
- Experience in Content Marketing to create and distribute valuable content that attracts and engages target audiences (Mandatory skill).
- Proficiency in Social Media Advertising to effectively target and reach audiences across multiple platforms is required.
- Familiarity with Email Marketing Platforms such as Mailchimp for creating and managing effective email campaigns is mandatory.
- Hands-on experience with Pay-Per-Click (PPC) Advertising to drive targeted traffic and maximize conversions is essential for this role.
- Proven competence in Google Ads for effective digital advertising and keyword bidding management is required.
- Strong ability in Data Analysis and Reporting Tools to assess performance metrics and drive data-driven decision making is expected.
Roles and Responsibilities
- Develop and execute innovative digital marketing strategies to enhance Huemn's online presence and brand awareness.
- Utilize Google Analytics and SEO Optimization to monitor and improve website and campaign performance.
- Create engaging and relevant content for various digital platforms to attract and retain customers.
- Manage and optimize social media advertising campaigns to effectively reach and engage target audiences.
- Plan, create, and execute email marketing campaigns using platforms like Mailchimp to maximize outreach.
- Oversee Pay-Per-Click (PPC) and Google Ads campaigns to drive targeted traffic and deliver measurable ROI.
- Conduct in-depth data analysis to assess the effectiveness of campaigns and generate detailed reports.
- Collaborate with the internal teams to ensure brand consistency and leverage synergies across marketing efforts.
