Digital Marketing Executive

Description

A Digital Marketing Executive is responsible for developing, implementing, and managing marketing campaigns that promote an institute. They play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring target audience. The role includes planning and executing all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns. They also measure and report on the performance of all digital marketing campaigns and assess against goals.

Job Responsibilities

Key Roles & Responsibilities

> Develop marketing strategies that align with the organization's business goals

• Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising.
  
  

> Strategize, Launch & Optimize SEM Lead Generation campaigns (Meta, Google, LinkedIn). Manage the campaigns daily.

> Experience with SEO and SEM strategy,keyword research and reporting tools such as Google Analytics, webmaster and Ahref tools.

> Conduct market research and analyze trends to identify new opportunities and improve campaign performance

> Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience

> Stay up-to-date with emerging digital marketing trends and technologies

• Kannada and English language proficiency are mandatory
  
  

Note: Working days will be from Monday to Saturday