Digital Marketing Executive

protocol- corporate training & finishing school

Bengaluru, India

Fresher

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Posted 2 months ago
Over 50 applicants

Job Description

Protocol – www.protocol.org.in, a leading training and development company in Bangalore, looking for a dynamic Digital Marketing Executive to drive our online presence and generate high-quality organic leads through smart SEO and impactful social media strategies.

Key Responsibilities:

Implement and manage SEO strategies to improve website traffic, keyword ranking, and domain authority.
Conduct detailed keyword research, competitor benchmarking, and backlinking efforts.
Plan and execute social media campaigns on Instagram and LinkedIn to increase brand awareness and engagement.
Track and analyze performance metrics across all digital platforms and optimize accordingly.
Stay updated with the latest trends in performance marketing, Google algorithm changes, and social media best practices.

Required Skills:

Strong understanding of SEO, keyword research, on-page/off-page optimization, and backlink strategies.
Hands-on experience with tools like Google Analytics, Search Console, SEMrush, Ubersuggest, etc.
Proficiency in managing LinkedIn and Instagram for brand marketing and lead generation.
Knowledge of performance marketing and paid digital campaigns (preferred).
Creative thinking with the ability to translate data insights into actionable campaigns.