Protocol www.protocol.org.in, a leading training and development company in Bangalore, looking for a dynamicDigital Marketing Executiveto drive our online presence and generate high-quality organic leads through smart SEO and impactful social media strategies.
Key Responsibilities:
- Implement and manageSEO strategiesto improve website traffic, keyword ranking, and domain authority.
- Conduct detailedkeyword research, competitor benchmarking, and backlinking efforts.
- Plan and executesocial media campaignsonInstagram and LinkedInto increase brand awareness and engagement.
- Track and analyze performance metrics across all digital platforms and optimize accordingly.
- Stay updated with the latest trends inperformance marketing, Google algorithm changes, and social media best practices.
Required Skills:
- Strong understanding ofSEO, keyword research, on-page/off-page optimization, and backlink strategies.
- Hands-on experience with tools likeGoogle Analytics, Search Console, SEMrush, Ubersuggest, etc.
- Proficiency in managingLinkedIn and Instagramfor brand marketing and lead generation.
- Knowledge ofperformance marketingand paid digital campaigns (preferred).
- Creative thinking with the ability to translate data insights into actionable campaigns.
