Digital Marketing Executive

Whizz HR is looking for enthusiastic and passionate Digital Marketing Specialist - Paid Media

Job Overview:

We are seeking a skilled and enthusiastic Digital Marketing Executive to join

our dynamic team. You will play a crucial role in executing and optimizing performance

marketing campaigns across various digital channels, supporting the overall marketing strategy

and driving impactful results. This position requires a strong understanding of performance

marketing principles, practical experience with key digital platforms, and a keen eye for data-

driven optimization.

Responsibilities:

• Execution of performance marketing campaigns across all digital channels (Google Ads,

YouTube Ads, Meta Ads, etc.) under the guidance of the Team Lead.

• Manage day-to-day campaign operations, including keyword research, ad copywriting,

bidding strategies, and performance tracking.

• Analyse campaign performance data using Google Analytics, MS Excel, and other

relevant tools.

• Identify trends, opportunities, and areas for improvement, contributing to ongoing

campaign optimization.

• Implement A/B testing and other optimization strategies to enhance campaign

effectiveness and ROI.

• Assist in developing campaign reports and presenting key findings to stakeholders.

• Stay updated on the latest industry trends, emerging technologies, and platform

updates within the performance marketing landscape.

• Collaborate effectively with the wider marketing team to ensure consistent brand

messaging and a unified marketing approach.

Qualifications:

• 2+ years of experience in performance marketing, with a strong understanding of

campaign management and optimization across key platforms like Google Ads, YouTube

Ads, Meta Ads.

• Experience working with Google Analytics and other web analytics tools to track and

analyze campaign performance.

• Proficient in MS Excel for data analysis, creating dashboards, and generating insights.

• Strong analytical skills with the ability to interpret data, identify trends, and make data-

driven recommendations.

• Excellent organizational skills with the ability to manage multiple projects and deadlines

effectively.

• Strong communication skills, both written and verbal, with the ability to present data

and insights clearly and concisely.

Bonus Points:

• Experience working with affiliate marketing programs.

• Familiarity with data visualization tools like Google Data Studio or Tableau.

• Knowledge of digital marketing regulations and best practices.

Interested candidates can send us their resume at [Confidential Information]

Warm regards,

Sairose Mosani