Digital Marketing Executive

Job Title: Digital Marketing Executive

(Focus: Paid Marketing, Social Media & Website Management)

Department: Marketing

Reporting To: Marketing Manager

Location: [Mumbai]

Employment Type: Full-Time

Year of experience required : 4+ YOE

Job Summary:

We are seeking a Digital Marketing Executive to plan, execute, and manage all online marketing initiatives including paid campaigns, social media, email marketing, SEO, and website content management. The ideal candidate should have hands-on experience with marketing automation tools, CMS platforms, analytics, and advertising systems, and be able to deliver measurable improvements in engagement, lead generation, and conversions.

Key Responsibilities:

1. Paid Marketing (Google & Social Media)

• Plan, create, and manage Google Ads campaigns (Search, Display, Remarketing).
• Conduct keyword research and continuously optimize ad performance.
• Manage LinkedIn paid campaigns for lead generation and brand awareness.
• Track ROI and performance using Google Analytics and Google Tag Manager.

2. Website & Content Management

• Manage and update website pages using WordPress and Custom CMS.
• Publish and maintain blogs, advisories, and articles.
• Perform on-page SEO optimization (meta tags, internal linking, content structure).
• Create or duplicate pages as needed for campaigns and landing pages.

3. SEO & Analytics

• Conduct website audits, keyword research, and competitor analysis using SEMRush.
• Track organic traffic and keyword performance through Google Search Console.
• Analyze website traffic metrics and user behavior using Google Analytics.
• Support technical SEO enhancements in coordination with developers.

4. Email Marketing & CRM

• Manage email campaigns and customer journeys via Microsoft Dynamics CRM.
• Upload data, design and edit templates, and execute email blasts.
• Segment audiences, manage contact lists, and track campaign performance.
• Collaborate with sales and marketing teams to nurture leads through CRM workflows.

5. Social Media Management

• Plan, schedule, and publish content across Facebook, Instagram, Twitter (X), LinkedIn, and YouTube.
• Maintain content consistency and brand tone across all social channels.
• Track engagement and performance metrics, and suggest content improvements.
• Upload and optimize videos and shorts on YouTube.

Category

Tools / Platforms

Email Marketing & CRM

Microsoft Dynamics CRM, Stripo

CMS

WordPress, Custom CMS

Google Tools

Google Analytics, Google Search Console, Google Tag Manager, Google Ads

SEO & Research

SEMRush, Apollo, ChatGPT

Social Media

Facebook, Instagram, Twitter (X), LinkedIn, YouTube

Utilities

TinyURL

Key Skills:

• Strong understanding of digital marketing channels and analytics.
• Experience in Microsoft Dynamics CRM for campaigns and automation.
• Proficiency in SEO, SEM, and content optimization.
• Hands-on experience with Google Ads and social media marketing.
• Familiarity with CMS platforms (especially WordPress).
• Excellent data analysis, reporting, and communication skills.
• Creative mindset and attention to detail.