Digital Content & Growth Resource

Purpose of Role:

Digital Marketing requires additional resourcing to ensure all digital customer touchpoints — app, website, kiosk and AI drive-thru — are accurate, up-to-date and commercially optimized.

As LTO cadence, CRM volume and product enhancements increase, this role supports content deployment, QA testing and EDM production to protect accuracy, speed and performance. This role sits at the intersection of content execution, product QA and growth performance. The objective is to ensure all digital experiences, feature releases and CRM communications are tested, accurate, on time and optimised for conversion.

Key Responsibilities

Content, CMS & QA

• Upload, manage and QA content across app, web, kiosk and AI drive-thru
• Conduct end-to-end QA prior to go-live (pricing, products, modifiers, imagery, promos)
• Validate key customer journeys (browse → cart → checkout → payment)
• Test deep links, vouchers and upsell flows
• Own content accuracy and minimize production errors

Campaign & LTO Execution

• Build and deploy campaigns and LTOs across all digital channels
• Execute QA across app, web and kiosk before launch
• Validate pricing, availability, dayparting and promo mechanics
• Ensure creative and promotional logic are correct

Product & Feature QA (App, Web & Kiosk)

• QA new features and enhancements prior to release
• Validate functionality, user flows and edge cases (payments, login, loyalty, vouchers)
• Identify and log bugs; re-test fixes
• Test across devices/environments where required
• Act as a quality gate before release

CRM Campaign Support (Execution Only)

• Build EDMs in Braze using templates
• Manage copy for CRM LTO campaigns
• QA all campaigns (links, personalization, rendering, tracking, deep links)

CRM strategy and segmentation remain owned by the CRM Manager.

Performance & Optimization

• Support funnel tracking in Firebase and GA4
• Identify drop-offs and optimization opportunities
• Assist with A/B test reporting and insights

Required Capabilities

• Exceptional attention to detail
• Strong QA mindset across campaigns and product features
• Strong prioritization and time management
• Clear communication
• Commercial, performance-driven thinking
• Ability to manage multiple releases and stakeholders

Experience Required

Must Have

• 6–9 years total experience,
• Cross-functional digital marketing execution — content, CRM, QA, and performance
• Hands-on CMS experience — app-side or eCommerce platforms (not blog/editorial)
• Functional QA across app and web — campaign validation, release go-live checks, user journey testing (not automation or code-level testing)
• EDM build and campaign execution — end-to-end, not just scheduling
• Short-form copywriting — email, push notifications, promo copy
• Basic asset handling — resizing, formatting, working within brand guidelines

Good to Have

• Background in QSR, D2C, retail app, or high-cadence eCommerce brand
• Experience in agile or sprint-based product teams
• Exposure to A/B testing and funnel analysis

Hard Filters

• Must have written copy, not just uploaded content
• QA experience must have campaign or product release context
• CMS must be app or eCommerce side

Toolkit

Primary (must have at least one): Braze, CleverTap, or MoEngage

Acceptable Alternatives: WebEngage, Salesforce Marketing Cloud

Analytics: Firebase and GA4 — both required

CMS: Contentful, Sanity, or any app/eCommerce-side CMS

About Softobiz:

Innovation begins with like-minded people aiming to transform the world together. At Softobiz, we invite you to become a part of an organization that has been helping clients transform their business by fusing insights, creativity, and technology. With a team of 350+ technology enthusiasts, we have been trusted by leading enterprises around the globe for over 18 years.

At Softobiz, we foster a culture of equality, learning, collaboration, and creative freedom, empowering our employees to grow and excel in their careers. Our technical craftsmen are pioneers in the latest technologies like AI, machine learning, and product development.

Why Should You Join Softobiz

- Work with technical craftsmen who are pioneers in the latest technologies.

- Access training sessions and skill-enhancement courses for personal and professional growth.

- Be rewarded for exceptional performance and celebrate success through engaging parties.

- Experience a culture that embraces diversity and creates an inclusive environment for all employees.

Softobiz is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will be afforded equal employment opportunities without discrimination based on race, creed, color, national origin, sex, age, disability, or marital status.