Marketing Analytics

Must-Have (Essential)

• 8+ years applying analytics to solve complex Marketing challenges.
• Strong SQL & Python for data manipulation, analysis and insight generation.
• Hands-on (Proficient experience) with Marketing tech tools - Google Analytics (GA4), Adobe Analytics, Salesforce Marketing Cloud, Marketo (or equivalent)
• Skilled at identifying patterns, solving complex problems, and extracting insights from structured and unstructured data.
• Strong communication, storytelling, and influencing skills – able to translate complex data into clear, compelling insights that drive decision making and shape marketing strategy.
• Proven experience in campaign performance optimization (MMM, MTA tools) & personalized marketing.
• Proven experience in cross-functional collaboration, working closely with Marketing Execs and Marketing Science teams

Good-to-Have (Desirable)

• Degree in computer science, statistics, mathematics, or physical sciences.
• Experience with data governance, reporting requirements, ROI analysis.
• Prior work in fast-paced, global organizations, navigating complexity to drive measurable outcomes.
• Expertise with Tableau (dashboards, automated reporting).
• Experience working with Marketing data in the travel domain
• Strong operational improvement mindset