D2C Manager

About Hilary Rhoda Cosmetics (Planet Cosmo)

At Hilary Rhoda, we cherish you as the heart of our mission. Our products are meticulously crafted through extensive research and development, ensuring they embody quality and skin-friendly goodness. But it's your voice that truly matters. We listen, learn, and evolve, fine-tuning our formulations to deliver the best to you.

To create an exclusive makeup brand that empowers individuals of all ages, backgrounds and skin tones through a diverse range of high-quality cosmetics. There are many challenges that women must overcome in order to succeed in life.

Position: D2C Manager

Department: Website / Marketing

Industry: Cosmetics & Beauty

Location: Gurugram

Reports to: Co- Founder & CMO

Role Overview

We are looking for a D2C Manager to lead and grow our online beauty business. The ideal candidate will own and scale paid acquisition and growth campaigns across digital channels. This role is responsible for driving revenue, improving CAC and ROAS, and translating deep analytics into actionable growth strategies while working closely with content, product, and leadership teams.

Key Responsibilities

• Plan, execute, and scale performance marketing campaigns across paid digital channels
• Own campaign strategy across prospecting, retargeting, and lifecycle stages
• Manage end-to-end campaign execution: audience setup, creatives, budgets, bidding, and optimization
• Drive full-funnel performance from impressions clicks conversions repeat purchases.
• Optimize CAC, ROAS, conversion rates, and overall revenue efficiency
• Design and execute data-backed growth campaigns for new launches, offers, and scale initiatives
• Run structured A/B tests on creatives, messaging, landing pages, and funnels
• Improve website and checkout conversions through continuous experimentation
• Own growth analytics and campaign performance reporting (daily, weekly, monthly)
• Analyze cohorts, attribution paths, funnel drop-offs, and customer behavior
• Translate campaign data into actionable insights for performance, content, and product teams
• Present campaign performance, insights, and growth opportunities to founders/stakeholders
• Collaborate with brand & creative teams to produce performance-first creatives
• Partner with product, ops, and CRM teams to improve retention and LTV
• Research competitors, trends, and new acquisition opportunities
• Build and execute scalable growth experiments and campaigns month-on-month

Experience & Qualifications

• 5-7 years of experience in performance marketing, growth marketing, or digital marketing
• Experience working in high-growth startups, D2C, consumer internet, or SaaS environments
• Proven track record of running and scaling paid campaigns with measurable impact
• Strong analytical mindset with hands-on experience in dashboards, funnel analysis, and reporting.
• Comfortable working cross-functionally with content, product, ops, and founders