About The Role
The D2C Manager will own and drive Dyson India's direct-to-consumer ecommerce business (Dyson.in), ensuring best-in-class customer experience, revenue growth, and operational excellence. This role will be responsible for managing the end-to-end online business including website performance, merchandising, digital marketing coordination, conversion optimization, and customer lifecycle management.
Key Responsibilities
About You:
- Business Ownership & Revenue Growth
- Own P&L for Dyson.in and deliver monthly/quarterly revenue targets
- Drive traffic, conversion, and AOV (Average Order Value) growth
- Identify growth levers across acquisition, retention, and upsell
- Monitor performance dashboards and optimize KPIs (CVR, CAC, LTV, ROAS)
- Website & Ecommerce Management
- Manage day-to-day operations of Dyson.in (content, UX, product listings, pricing)
- Ensure best-in-class user experience across mobile and desktop
- Work closely with global and regional teams for CMS updates and site enhancements
- Optimize landing pages for launches, campaigns, and conversions
- Digital Marketing & Traffic Acquisition
- Collaborate with performance marketing teams on paid channels (Google, Meta, Affiliates)
- Ensure alignment between campaigns and website journeys
- Drive SEO, organic traffic growth, and content strategy
- Plan and execute promotional calendars and sale events
- Conversion Rate Optimization (CRO)
- Analyze user behavior using analytics tools (GA4, Hotjar, etc.)
- Implement A/B testing strategies to improve funnel conversion
- Identify drop-offs and optimize product pages, checkout flow, and UX
- Improve onsite search, navigation, and personalization
- Product & Merchandising
- Lead product assortment planning for D2C channel
- Optimize product categorization, bundling, and upselling strategies
- Launch new products and ensure accurate content, pricing, and availability
- Manage inventory visibility and demand planning with supply teams
- Customer Experience & Lifecycle Marketing
- Enhance end-to-end customer journey (pre-purchase to post-purchase)
- Drive customer retention via CRM (Email, WhatsApp, loyalty programs)
- Improve NPS, reviews, and customer satisfaction metrics
- Work with customer support to resolve issues and drive insights
- Cross-functional Collaboration
- Partner with marketing, supply chain, customer service, and global ecommerce teams
- Work with tech teams on integrations, site speed, and technical improvements
- Coordinate with marketplace teams to avoid channel conflicts and ensure pricing parity
- Data & Reporting
- Track and report weekly/monthly performance KPIs
- Generate actionable insights and recommend business strategies
- Forecast demand and sales performance
Experience
- 6–8+ years in ecommerce/D2C roles (preferably premium/lifestyle/consumer electronics)
- Strong experience managing brand-owned websites
Core Skills
- Strong understanding of ecommerce metrics (CVR, CAC, LTV, AOV)
- Hands-on experience with analytics tools (GA4, Adobe Analytics, etc.)
- Experience with CMS platforms (Shopify, Salesforce Commerce Cloud, etc.)
- Data-driven decision making and strong analytical mindset
Behavioral Competencies
- Ownership mindset with strong business acumen
- Customer-first thinking
- Ability to work in a fast-paced, matrix organization
- Strong communication and stakeholder management skills
Preferred Qualifications
- Experience working with premium or luxury brands
- Prior experience in high-growth D2C environments
- Knowledge of CRO tools and experimentation frameworks
Dyson is an equal opportunity employer. We know that great minds don't think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
