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Customer Executive

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  • Posted 18 hours ago
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Job Description

Overview

CE handles single/multiple distributors ranging over different scale of business. He is the
representation of PepsiCo in market who is responsible for planning, deploying and
executing joint business plans and driving sustainable sales capability.
The CE will help distributor expand his business by coaching and working with the DB
and/or the team of sales representatives. He will be instrumental in resolving market
challenges and ensuring incremental business

. Sec Value Achievement Vs. Plan
. Outlets/Distribution Addition
. Range Selling (Including focus on innovation)
. %age Outlet billed
. Order Cancellation Rate


Responsibilities

Market
.Delivering Secondary monthly targets and Gross Revenue growth
.Planning routes efficiently to increase productivity
.Increase Net Distribution by increasing number of outlet served
.Increases Weighted Distribution by increasing SKU count in existing outlets
.Ensuring stock availability and Rack Execution as per planogram
.Relationship building in the market to maximize customer satisfaction
Training & Communication
.One-on-One training of PSRs to develop business understanding & sales capability
.Monthly target setting for each salesmen
.Works with salesmen in market to coach him/her on market execution
.Monitors salesmen performance using regular sales reports
.Communicates incentives and motivates salesmen to achieve targets
Distributor
.Distributor/Hub/Spokes appointment and retirement for territories
.Managing DB health (ROI) by ensuring adherence to Joint Business plan
.Jointly responsible for recruitment and retention of sales representatives
.Minimizing expiry/stales by ensuring FIFO and stacking norms of products
.Tracking correct and timely delivery of orders in the market
.Ensuring food compliance of every distributor
.Facilitating development of distributor on PepsiCo sales competencies



Qualifications

Knowledge
1. FMCG Sales and Distribution Model
2. Computer - Excel, Word, Outlook
3. Local language (good to have) and Basic English
4. Data proficiency - ROI Model

Skills
1. Negotiation
2. Communication
3. People management
4. Time Management
5. Critical Thinking
6. Analytical Ability
7. Problem Solving

Qualifications
- Any under graduation or Post Graduation

Experience
- 2 Years
- FMCG/ Similar Sales and Distribution

About Company

PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi Cola to an immensely diversified range of food and beverage brands. The largest and most recent acquisition was Pioneer Foods in 2020 for $1.7bn [3] and before that it was the Quaker Oats Company in 2001, which added the Gatorade brand to the Pepsi portfolio and Tropicana Products in 1998.

Job ID: 137024333

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