Role Overview
We are looking for a Senior Campaign Executive, based in Mumbai, with 3–4 years of experience in Marketing/Growth, and an immediate joining preference. The role requires someone who can independently plan, execute, and optimize customer engagement campaigns across multiple channels. This is a high-ownership individual contributor role, ideal for someone who thrives in fast-paced startup environments and can drive outcomes with minimal supervision.
Key Responsibilities
- Campaign Execution & Management
- Plan, execute, and optimize lifecycle campaigns across WhatsApp, SMS, Email, and RCS
- Own end-to-end campaign execution—from ideation to deployment and reporting
- Ensure timely deployment with high accuracy
- MarTech Utilization
- Hands-on execution using platforms like WebEngage, CleverTap, or Netcore SmarTech
- Build user journeys, segmentation, triggers, and automation workflows
- Segmentation & Personalization
- Create targeted user segments based on behavioral and transactional data
- Drive personalization to improve engagement and conversion
- Performance Tracking & Optimization
- Track campaign performance and optimize continuously
- Run A/B tests across channels, creatives, and messaging
- Cross-functional Collaboration
- Work closely with Product, Tech, Analytics, and Business teams
- Ensure data readiness, event tracking, and campaign alignment
- Channel Best Practices
- Ensure adherence to best practices across WhatsApp, SMS, Email, and RCS
- Maintain compliance, deliverability, and user experience standards
Key Requirements
- 3–4 years of experience in CRM / lifecycle marketing/campaign management
- Prior experience in Insurance / InsureTech / FinTech is mandatory
- Hands-on experience with WebEngage, CleverTap, or Netcore SmarTech
- Strong understanding of WhatsApp, SMS, Email, and RCS channels
- Proven experience as an individual contributor
- Must have worked in a startup or high-growth environment
- Strong execution skills with attention to detail
- Experience working with cross-functional teams
What We're Looking For
- A go-getter attitude with a bias for action
- Ability to work independently with minimal handholding
- Strong problem-solving and analytical thinking
- Comfort with ambiguity and fast-paced environments
- High accountability and ownership of outcomes
- Prior experience with email HTMLs (Preferred, not mandatory)
- Working knowledge of Gen AI tool
