CRM Manager

About Bark

Bark is an online services marketplace connecting customers with professionals across over 1,000 categories. Operating in nine countries including the UK, US, Australia, Canada, and New Zealand, we're transforming how people find trusted service providers for everything from home improvement to professional services.

Our platform uses cutting-edge technology to match customers with the right professionals quickly and efficiently. With a global team of over 220 people, we're currently undergoing an exciting transformation: migrating from a lead generation model to a full marketplace platform with subscription-based pricing.

As a profitable, PE backed scale up (EMK Capital), Bark offers the best of both worlds: the agility and innovation of a fast moving business combined with financial stability and resources for growth. We recently launched our new marketplace model in Australia (Q4 2025) and are preparing for rollout to the UK and US markets in 2026. You'll have genuine ownership, responsibility, and the opportunity to shape our commercial strategy during a pivotal transformation phase with the chance to make your own contribution to our journey.

About Bark India

Bark India is the largest operation of Bark outside the UK with more than 50 staff members. Bark India started operations in December 2022 and currently manages Marketing and Sales functions for India, South Africa and Singapore. In addition, there is also customer support team that provides support to India and Global operations.

About the Role

At Bark, we're transforming the way people find and hire professionals. As one of the fastest-growing online marketplaces, we're on a mission to connect millions of customers with the right experts quickly, easily, and seamlessly.

We're now looking for a CRM Manager to join our Bengaluru team. This is a unique opportunity to combine deep expertise in CRM with broad digital marketing leadership, helping to build a best-in-class owned channel growth engine.

This role will focus on both the execution and strategic planning of CRM initiatives, while also supporting the wider digital marketing team and providing guidance and mentorship to our India marketing team. If you're passionate about data-driven marketing, lifecycle engagement, and delivering impact at scale, we'd love to hear from you.

Responsibilities

• Designing and delivering multichannel CRM campaigns across WhatsApp, Push notifications, Email, in-app messaging, and performance retargeting.
• Building customer journeys that drive onboarding, engagement, retention, and reactivation.
• Partnering with product and data teams to optimise CRM within our app and web platforms.
• Scaling automation, segmentation, and personalisation strategies to maximise customer value.
• Acting as a mentor and guide to our India marketing operations team, sharing expertise across performance and digital marketing.
• Collaborating with global marketing colleagues to ensure CRM is integrated with paid, SEO, and brand activity.
• Tracking and reporting on campaign performance, uncovering insights to inform future growth.

Required Skills and Experience

• 5+ years experience in CRM & lifecycle marketing, ideally in app-first or marketplace businesses.
• Proven experience managing and developing team members, with the ability to mentor, prioritise effectively, and drive high performance.
• Hands-on expertise with automated channel marketing (WhatsApp, Push, Email, in-app, retargeting).
• Knowledge of leading CRM, Data & Messaging platforms (e.g. Braze, Iterable, Whatsapp Business).
• A solid grounding in digital marketing (PPC, paid social, retargeting) and how it connects to CRM.
• Strong analytical skills, with experience in A/B testing and campaign optimisation.
• A collaborative leader who can coach, inspire, and develop teams.
• Excellent communication skills, with a global mindset.

Perks and Benefits

• Flexible working policy with India office located in CBD Bangalore
• Insurances - Family Floater Mediclaim, Employee Personal Accident and Employee Term Life
• Personal annual L&D Budgets to spend on your development
• Enhanced Cult.fit membership for all employees with access to mental health courses and fitness classes
• Fully stocked snacks in pantry, Quarterly All-site Socials
• Being at the forefront of an industry with new and exciting problems to solve

Interview Process

• Screening Call with Talent Partner (30 mins)
• 1st Stage - Hiring Manager Stage (45 mins)
• 2nd Stage - Technical Task (60 mins)
• 3rd Stage - Values interview (30 mins)

Diversity Statement

At Bark, we are a platform for people, revolutionising the way professionals and individuals connect since 2014. Our culture is defined by excitement, ambition, and a commitment to raising the bar. We value diversity, equity, inclusion, and belonging (DEIB) and are dedicated to embedding these principles into everything we do. We are committed to fostering an inclusive environment where everyone can thrive, and our focus is on hiring, retaining and developing a globally diverse workforce that is passionate about excelling our platform and supporting our customers succeed. Be part of our dynamic team, where bold ideas thrive, and create a future worth shouting about.