CRM Manager

Key Responsibilities:

• Channel & Journey StrategyOwn and optimize the strategy across key CRM platforms, including Push Notifications, WhatsApp, SMS, and Email.
• Lifecycle Journey ManagementDesign, build, and manage automated lifecycle journeys focused on acquisition, engagement, and retention.
• Campaign Planning & ExecutionCollaborate with cross-functional teams content, design, product to plan, execute, and launch CRM campaigns effectively.
• Performance Analysis & OptimizationContinuously monitor campaign performance, identify areas for improvement, and drive optimization strategies to improve outcomes.
• A/B Testing & ExperimentationDevelop and implement A/B testing strategies to validate assumptions and drive continuous learning and improvement.
• Funnel Metrics MonitoringTrack and analyze key metrics across the lifecycle funnel to identify trends, drop-offs, and growth opportunities.
• Operational ExcellenceEnsure timely campaign execution, maintain platform reliability, and uphold CRM best practices.

Key Deliverables:

• Measurable increase incustomer engagementandretentionrates.
• ImprovedROIand overall performance across CRM channels.
• Development and maintenance ofscalable,automated, anddata-drivenlifecycle journeys.

What We re Looking For:

• 2+ years of experiencein CRM, lifecycle marketing, or retention marketing, preferably in a fast-paced or digital-first environment.
• Strong understanding ofCRM platforms and tools(e.g.CleverTap, MoEngage, Salesforce Marketing Cloud, Iterable, etc.).
• Proven track record of designing and scalingautomated, multi-channel customer journeys.
• Hands-on experience withdata segmentation, personalization, and performance reporting.
• Analytical mindset with the ability to interpret data, generate insights, and translate them into actionable strategies.
• Excellentproject managementskills and ability to work cross-functionally.
• Strong communication and collaboration skills.
• A test-and-learn approach with a passion forcontinuous improvement