Associate Manager - CRM & Retention

Sr. CRM Associate / CRM AM South Business

Location: Bangalore (Office)

Department: CRM / Growth

About AppsForBharat

AppsForBharat is a Bengaluru-based spiritual-tech startup founded in 2020 by Prashant Sachan. Our flagship product, Sri Mandir, enables millions of users to perform online pujas, offer prasad, and access devotional content seamlessly.

Mission: To serve the spiritual needs of a billion Indians by building accessible, high-quality digital tools for daily worship.

Role Overview

We are hiring a Sr. CRM Associate / CRM AM to drive lifecycle execution for the South business, with a strong focus on Telugu-speaking users.

This role requires:

• Deep regional and cultural understanding
• Strong execution discipline across CRM channels
• Ability to translate strategy into high-quality lifecycle journeys

This is not a translation role.

It is a regional lifecycle ownership role focused on engagement, repeat usage, and transaction growth within South cohorts.

What You Will Do

Drive South Lifecycle Execution

• Execute CRM journeys across onboarding, engagement, retention, and reactivation
• Align communication with temple availability and ritual calendars
• Maintain quality and targeting accuracy across campaigns

Regional Personalisation & Cultural Context

• Segment users based on behavioral and regional affinity
• Build culturally resonant communication for Telugu users
• Understand devotional patterns and festival-driven spikes

Omnichannel Campaign Management

• Execute across Push, WhatsApp, SMS, Email, and In-App
• Manage frequency and fatigue across channels
• Ensure high delivery accuracy and operational hygiene

Support Repeat Revenue Growth

• Improve repeat transaction rate within South cohorts
• Support subscription nudges and reactivation flows
• Track and report performance metrics

Operational Excellence

• Maintain CRM SOPs and campaign QA processes
• Work within MoEngage (or similar tools) for journey execution
• Ensure execution velocity during high-traffic events

Who You Are

• 3-5 years experience in CRM / Lifecycle / Growth (B2C/D2C)
• Fluent in Telugu (mandatory)
• Strong understanding of Tier 2/3 Bharat user behavior
• Hands-on CRM tool experience (MoEngage, CleverTap, WebEngage, etc.)
• Detail-oriented, high ownership mindset
• Comfortable working in fast-paced, event-driven environments

Apply Now

Join us to reimagine how Bharat connects with faith, culture, and meaning through the power of design and technology.

Email: [Confidential Information]

One Team. One Goal. Assisting millions on their digital devotional journeys