CRM Manager

Role: CRM Manager

Location: Bangalore (Work From Office)

Department: CRM / Growth

About AppsForBharat

AppsForBharat is on a mission to help millions of Indians connect with spirituality and culture through beautifully crafted, AI-first consumer experiences. Backed by Peak XV Partners, Elevation Capital, Fundamentum, and other top investors, we're a Series C faith-tech startup built by alumni from IITs, IIMs, and high-growth startups.

Our flagship product, Sri Mandir, is the world's largest platform for Hindu devotees enabling digital rituals, spiritual teachings, personalized recommendations, and a thriving devotional community.

India's $44B devotion economy is still largely offline and we're building the technology, design, and infrastructure to bring it online with trust, scale, and quality. As part of our Engineering team, you'll play a key role in ensuring that these deeply meaningful experiences are reliable, performant, and delightful for millions of users every day.

Role Overview

We are looking for a CRM Manager to lead lifecycle strategy and execution across our user base.

This role requires a leader who can combine data-driven lifecycle strategy with strong execution across CRM channels to drive engagement, repeat transactions, and revenue growth.

The ideal candidate brings 5+ years of CRM/lifecycle experience in B2C or D2C consumer businesses, with hands-on ownership of multi-channel campaigns, segmentation, and revenue-focused lifecycle programs.

What You Will Do

Drive Lifecycle Strategy & Execution

• Own lifecycle journeys across onboarding, engagement, retention, and reactivation
• Build and execute data-driven CRM strategies to improve repeat usage and revenue
• Translate business goals into scalable lifecycle programs

Personalisation & User Insights

• Segment users based on behavior, lifecycle stage, and engagement patterns
• Develop targeted communication strategies to improve user engagement and retention
• Align campaigns with major festivals, devotional moments, and user intent signals

Omnichannel CRM Management

• Lead execution across Push, WhatsApp, SMS, Email, and In-App channels
• Design channel mix and messaging strategy to maximize engagement
• Manage frequency, deliverability, and campaign performance

Revenue & Growth Ownership

• Drive repeat transaction growth and subscription engagement
• Design lifecycle programs that improve conversion, retention, and LTV
• Track and optimize campaign ROI, revenue contribution, and engagement metrics

Data & Experimentation

• Use cohort analysis, segmentation, and behavioral insights to guide targeting
• Run A/B tests across messaging, channels, and timing
• Monitor performance through CRM dashboards and analytics tools

Operational Excellence

• Maintain CRM campaign hygiene, QA processes, and execution SOPs
• Ensure high execution velocity during festival spikes and high traffic periods
• Partner closely with Product, Growth, and Analytics teams

Who You Are

• 5+ years of experience in CRM / Lifecycle / Growth roles
• Strong background in B2C or D2C consumer businesses in India
• Hands-on experience with CRM tools such as MoEngage, CleverTap, WebEngage, or Braze
• Experience managing multi-channel lifecycle campaigns
• Strong understanding of consumer behavior across Indian markets
• Comfortable working with data, segmentation, cohorts, and campaign performance metrics
• High ownership mindset with strong execution discipline

Apply Now

Join us in reimagining how Bharat connects with faith, culture, and devotion through technology.

Email: [Confidential Information]

One Team. One Goal. Assisting millions on their digital devotional journeys.