Job Title: Creative Director Events, Advertising & Content (Mumbai)
Location: MUMBAI
Department: Marketing / Brand Strategy / Creative
Experience: 8-12 years in creative direction for brand campaigns, events, films/OTT
Reporting To: Founder / VP Brand Strategy / Head of Marketing
Role Overview:
We are seeking a visionary Creative Director to lead the ideation and execution of high-impact campaigns across events, advertising, and digital content for movie marketing and OTT platform shows. This role requires a bold thinker with strong roots in storytelling, experiential marketing, and short-form content creation.
The ideal candidate will have a deep understanding of pop culture, youth trends, and entertainment, with a proven track record of delivering never-seen-before ideas through on-ground activations, digital films, branded content, and integrated campaigns.
Key Responsibilities:
Creative Strategy & Ideation
- Lead ideation for 360 campaigns across theatrical releases, OTT launches, and brand collaborations.
- Conceptualize unique, conversation-starting event ideas, from immersive fan experiences to PR-worthy stunts.
- Develop short-format video content concepts (for reels, teasers, influencer content, etc.) that break clutter.
Campaign Development
- Interpret client briefs (from studios, OTT platforms, or brands) and translate them into bold, strategic creative concepts.
- Lead scripting, visual direction, and creative packaging of content across platforms.
- Own the storytelling arc for trailers, teasers, digital assets, and branded IPs.
Events & On-Ground Activation
- Create disruptive, experiential events that align with campaign narratives premieres, meetups, fan zones, influencer hangouts, etc.
- Collaborate with production teams to ensure high-fidelity execution of creative vision.
- Integrate new technologies (AR/VR, projections, interactive sets) where relevant.
Creative Oversight & Team Leadership
- Lead internal design, copy, and film teams; manage external creative vendors and agencies.
- Review and approve creative deliverables for design, video, and content before client presentations.
- Mentor a team of junior creatives and freelancers to foster innovation and ownership.
Key Requirements:
- 8+ years of experience in creative direction across events, advertising, films, or entertainment IPs.
- Strong portfolio in film/OTT campaigns, immersive events, and short video formats.
- Deep familiarity with Mumbai's entertainment and influencer ecosystems.
- Outstanding storytelling, design sensibility, and pitch skills.
- Comfortable working in fast-paced, unstructured environments with high creative demands.
Bonus Points If You Have:
- Worked on theatrical/OTT show marketing campaigns in India.
- Built original branded content IPs or viral campaigns.
- Experience with interactive formats like AR/VR installations or on-ground gamification.
- Agency-side and client-side hybrid experience.
