Role summary:
Job Title:Associate Creative Director
Location: Mumbai
Total experience:6+ yrs
We're looking for an Associate Creative Director (ACD) with strong conceptual thinking, hands-on creative leadership, and production experience, someone who can ideate, lead teams, and translate brand strategies into high-impact creative work across digital, social, and video platforms.
Key Responsibilities
1. Creative Strategy & Conceptualisation
- Lead creative ideation for brand campaigns, digital films, social content, and integrated brand experiences.
- Work closely with the strategy, content, and account teams to translate brand objectives into powerful creative narratives.
- Develop creative decks, campaign ideas, and visual storytelling routes that are both strategic and culturally relevant.
- Balance big-picture thinking with hands-on involvement in scripting, copywriting, and art direction when required.
2. Team Leadership & Creative Direction
- Oversee a team of writers, designers, and art directors to ensure creative consistency and excellence.
- Guide and mentor junior creatives, providing clear direction and constructive feedback.
- Ensure all work delivered is on-brand, on-brief, and meets our creative standards.
- Review scripts, storyboards, campaign ideas, and final outputs before client presentations.
3. Production Collaboration
- Work closely with the in-house production and post-production teams to bring creative ideas to life.
- Participate in pre-production, casting, styling, and on-set creative supervision when required.
- Ensure creative integrity during execution from script to final edit.
- Collaborate with directors, DOPs, and editors to ensure the tone, look, and feel align with brand intent.
4. Client Engagement & Presentations
- Lead creative presentations and discussions with clients and stakeholders.
- Build confidence with clients through strong storytelling, rationale, and creative vision.
- Partner with the Business and Strategy teams to proactively identify creative opportunities with existing clients.
5. Innovation & Trend Awareness
- Stay up-to-date with digital trends, content formats, and emerging platforms.
- Bring new creative techniques, formats, and storytelling approaches to the team.
- Encourage experimentation with design, motion, and new media forms in campaign execution.
Key Skills & Competencies
- Strong conceptual thinking with excellent command over visual and verbal storytelling.
- Deep understanding of digital content, social media, and branded film production.
- Excellent leadership, presentation, and communication skills.
- Ability to balance creative freedom with brand discipline and timelines.
- Strong collaboration and multitasking skills in a fast-paced creative environment.
- Hands-on with idea development, scripting, and creative reviews.
- A portfolio that demonstrates a blend of creative campaign thinking and production-led storytelling.
