Copywriter

About the Role

We're looking for a creative and strategic Copywriter who can turn ideas into compelling brand stories. The ideal candidate has a strong grasp of brand communication, can craft memorable taglines, write engaging social media content, develop campaign concepts, and create scripts for digital content.

Key Responsibilities

• Develop creative concepts and campaign ideas for brands.
• Write impactful taglines, slogans, and brand messaging.
• Create social media content across Instagram, LinkedIn, Facebook, YouTube, and emerging platforms.
• Write scripts for brand films, reels, ads, and digital campaigns.
• Collaborate with designers, strategists, and marketing teams to bring ideas to life.
• Ensure consistency in brand voice across all touchpoints.
• Research audience insights, trends, and cultural moments to create relevant content.
• Present creative ideas and rationale to internal teams and clients.

Requirements

• 2–5 years of experience in copywriting, advertising, content, or branding.
• Strong portfolio showcasing taglines, campaigns, scripts, and social content.
• Excellent command of English (Hindi writing skills are a plus).
• Ability to think conceptually and execute across formats.
• Experience working with lifestyle, premium, sustainable, or purpose-led brands is preferred.
• Familiarity with digital marketing and social media trends.