Job Title: Content Writer
Location: Mumbai, Goregaon east
Experience:
Employment Type: Full-Time
Experience: 1-2 years
Job Description
We are seeking a highly skilled and creative Content Writer with strong SEO knowledge to develop compelling and optimized content for our e-commerce platform. The ideal candidate will have hands-on experience in writing product-focused content that improves rankings, engagement, and conversions.
Key Responsibilities
- Conduct keyword research using tools such as Google Keyword Planner, Ahrefs, SEMrush, Ubersuggest, etc.
- Write SEO-friendly product descriptions, category pages, landing pages, and blogs.
- Create clear, accurate, engaging content aligned with the brand voice and audience intent.
- Implement SEO best practices including on-page optimization, internal linking, meta tags, and schema-based content.
- Optimize existing content to improve ranking, CTR, engagement, and conversion rates.
- Perform competitor analysis to identify ranking opportunities and content gaps.
- Collaborate with design, SEO, and product teams to enhance overall content performance.
- Track content performance metrics (traffic, ranking, engagement) and recommend improvements.
- Maintain brand tone consistency and clarity across all e-commerce content.
Required Skills & Qualifications
Technical & Content Skills
- Strong understanding of SEO principles and search intent.
- Hands-on experience writing e-commerce content (product & category pages).
- Ability to write clear, concise, and conversion-centric copy.
- Knowledge of on-page SEO elements (H1/H2 structure, meta descriptions, ALT tags, schema, etc.).
- Excellent command of grammar, vocabulary, and storytelling.
- Ability to adapt writing style based on product type and audience.
- Familiarity with CMS platforms (Shopify / Magento / WordPress / similar).
Research & Analytical Skills
- Ability to conduct keyword research and competitor content analysis.
- Understanding of buyer psychology and identifying product USPs.
- Ability to analyze performance data and provide improvement suggestions.
Tools Knowledge (Preferred)
- Google Search Console & Google Analytics
- Ahrefs / SEMrush / Ubersuggest
- Yoast / RankMath / SurferSEO or similar tools
- MS Excel / Google Sheets
How to Apply:
If you are interested in joining our team and meet the qualifications above, please send your updated resume to [Confidential Information].
