Content Writer

1. Content Creation

• Write, edit, and proofread high-quality articles, blog posts, social media
• content, newsletters, video scripts, and website copy.
• Ensure all content aligns with the brand's tone, values, and communication
• goals.
• Develop compelling narratives around sustainability, climate action, ethical
• living, and animal welfare.

2. Research

• Conduct in-depth research on sustainability trends, environmental issues,
• climate policies, and cruelty-free practices.
• Use credible sources to generate original content ideas and support
• data-driven storytelling.

3. ORM Management

• Handle Online Reputation Management (ORM) for platforms like LinkedIn
• and others.
• Monitor mentions, respond to comments/messages, and maintain a strong,
• positive digital presence.

4. SEO Optimization

• Implement basic SEO strategies to improve search engine visibility and
• organic reach.
• Optimize content using keywords, metadata, and SEO best practices.

5. Collaboration & Campaign Development

• Work closely with the marketing and creative teams to brainstorm content
• ideas and develop campaigns that resonate with our audience.
• Contribute to strategy discussions and adapt content to campaign objectives.

6. Social Media Support

• Assist in managing social media platforms by ideating and creating engaging
• content.
• Support community engagement through comments, interactions, and
• periodic updates.

7. Feedback Incorporation

• Accept and incorporate constructive feedback to improve writing style and
• meet project requirements.
• Maintain consistency, accuracy, and high standards across all content
• formats.

8. AI-Savvy Content Development

• Use AI tools for research assistance, content structuring, idea generation, and
• productivity enhancement.
• Stay updated with AI trends in content creation and leverage them to optimize
• workflow and creativity.

Qualifications:

1. 24 years of experience in content writing, preferably in sustainability, climate change, environment, or related fields.
2. Strong command of English with excellent writing, editing, and proofreading skills.
3. Ability to simplify complex environmental topics into engaging, digestible content.
4. Familiarity with SEO tools and social media platforms.
5. A proactive mindset, creativity, and eagerness to stay updated on global sustainability trends.