Content Strategist

Role Overview

We're looking for a Content Strategist to lead content for Be Bodywise across social media, performance marketing, and brand advertising.

This role requires a strong creative instinct first, backed by an analytical mindset someone who can build compelling narratives, understand what's working (and why), and scale winning content systems.

You will own the overall content direction and manage teams across social and performance, with a team reporting to you.

Role Overview

We're looking for a Content Strategist to lead content for Be Bodywise across social media, performance marketing, and brand advertising.

This role requires a strong creative instinct first, backed by an analytical mindset someone who can build compelling narratives, understand what's working (and why), and scale winning content systems.

You will own the overall content direction and manage teams across social and performance, with a team reporting to you.

Functional Skill Set

• Own the end-to-end content strategy across organic social, paid ads, and brand campaigns.
• Build strong creative frameworks, hooks, and storytelling systems that drive both brand and performance outcomes.
• Lead performance content (ads, scripts, creatives) with a sharp understanding of what converts and why.
• Oversee social media strategy, with a Social Media Lead handling day-to-day execution.
• Use data, insights, and platform signals to refine content direction and improve efficiency.
• Collaborate closely with growth, design, and marketing teams.

Behavioral Skill Set

• Creative-first thinker with a strong sense of storytelling and cultural relevance.
• Equally comfortable using data and performance insights to guide creative decisions.
• Proven experience managing a team of at least 5 people.
• Strong ownership mindset accountable for outcomes, not just ideas.
• Collaborative team player who communicates clearly and gives actionable feedback.
• Comfortable operating in a fast-paced, evolving environment.

Ideal Background

• 68 years of experience in content strategy, creative leadership, or brand/performance content roles.
• Experience handling both social content and performance marketing creatives.
• Agency or D2C brand experience preferred.

This role is for someone who can balance creative instinct with analytical thinking and build content that works, at scale.