About the Role
We're hiring a Business Manager, SEO to lead strategy, execution, and performance across a client portfolio, with full accountability for results and client relationships. Experience with tools like Claude, building AI workflows, creating agents, or driving automation initiatives will be a strong added advantage. This role focuses on connecting data, SEO strategy, and business goals while guiding teams and ensuring consistent delivery. You should have strong technical understanding, clear planning skills, and confidence in leading client conversations. Active use of AI tools to improve efficiency and insights is expected.
What You'll Do
Core Requirement
- 5–6 years of hands-on SEO experience with ownership of organic performance across multiple accounts
- Strong, practical experience using AI tools such as Claude and ChatGPT in day-to-day SEO workflows
- Proven ability to build AI workflows, create agents, and implement automation to improve efficiency, scale, and output quality
Technical SEO
- Diagnose and resolve JS-based indexation challenges across Angular, React and Next.js frameworks; fix crawl-blocking elements and caching failures
- Audit JavaScript rendering, third-party scripts and CSS for page speed impact; recommend fixes for images, scripts and dynamic serving configurations
- Handle soft 404s, static parameter management during URL rewrites and URL migrations within or across subdomains
- Own GSC insights across Indexation, Experience and Enhancement reports — actionable recommendations tied to KPI impact, not just audits
Keyword Research & Content Strategy
- Finalise keyword sets from GSC, Ahrefs, Semrush, Keyword Planner and SimilarWeb; classify by intent and SOV benchmarks
- Build logic-based meta tag templates (title, meta description, H-tags, alt text) that scale across thousands of URLs
- Identify content gap opportunities and create a periodical execution plan tied to target KPIs
- Review all content for keyword placement, density, CTA relevance and word length before client sign-off
Blog & Programmatic Content
- Build Hero-Hub blog strategy for high-traffic, high-competition keywords; set up topical and seasonal opportunity alerts
- Prioritise blog calendar by traffic potential, conversion potential, keyword difficulty and seasonality; translate into monthly/quarterly/annual publishing plans
- Draft briefs covering topic, word count, keyword instances, internal linking, creative direction and CTA placement
- Plan programmatic page variations (comparison, filter, FAQ); draft rollout plan for all identified variations
Link Building
- Translate link gap analysis into annual plans per keyword: target count, DA distribution and anchor text strategy
- Build monthly execution plans; shortlist target domains; create blogger syndication plans with relevant topic clusters
- Use AI to draft outreach at scale and score prospects by relevance, authority and spam risk
Analytics, Reporting & Performance
- Audit GA4 setup; extract and report on e-commerce, conversion, audience and channel-level data
- Run competitor SOV analysis via Rankwatch; extract landing page opportunities from Ahrefs; identify right competitors via SimilarWeb market analysis
- Identify source of performance drops or growth; draw outcomes tied to digital channels, search trends and seasonality
- Own weekly performance trackers, daily KPI dashboards and Looker Studio reporting for stakeholder visibility
- Use AI to auto-interpret GA4/GSC exports, draft performance commentary and merge tool exports into clean datasets
Planning & Strategy
- Convert performance targets into monthly and quarterly SEO plans with defined impact areas (pages/keywords) and expected outcomes
- Plan individual activities with impact areas, dependencies and KPI contribution
- Incorporate latest SEO best practices; run quarterly pilots to test incremental growth from new search innovations
App Store Optimisation (ASO)
- Benchmark app install performance and ASO parameters via Apptweak; conduct app keyword research and competitor audits
- Perform review sentiment analysis; recommend actions to close rating and review gaps
Client Communication & Leadership
- Lead client calls with all data prepared; share MOMs within 24 hours; document all findings outside planned activities
- Share SEO industry updates with a clear agency POV and recommended next steps for clients
- Manage and mentor the execution team; review all deliverables before client submission
- AI-proof all client-facing documents for clarity, tone and accuracy before sending
What You Bring
Experience & Technical Skills
- 5–6 years of hands-on SEO with ownership of organic performance across multiple accounts
- Advanced technical SEO: JS framework indexation, page speed, URL migration, soft 404s, dynamic serving
- Strong on-page skills: logic-based meta templating, content gap audits, brief writing, content QA
- Strategic content planning: Hero-Hub strategy, programmatic content, editorial calendaring
- Solid link building: gap analysis, annual backlink planning, DA distribution, blogger syndication
- Working knowledge of ASO: Apptweak, keyword research, review sentiment analysis
Tools
- Daily proficiency: GSC, GA4, Screaming Frog, Semrush, Ahrefs, Rankwatch
- SimilarWeb for market analysis; Apptweak for ASO; Looker Studio for dashboards and reporting automation
- Active daily use of ChatGPT and Claude.ai — structured prompts, batch processing; API basics a plus
How You Work
- Connects data to strategy; converts analysis into clear, prioritised plans
- Leads client conversations with ownership — not just support
- Plans at macro (annual/quarterly) and micro (weekly/monthly) level without losing thread
- Proactive communicator: documents decisions, flags risks early, keeps stakeholders aligned
- Uses AI as a force multiplier — not a substitute for thinking
- Stays current on algorithm updates, AI search and SERP changes; brings POV to team and clients
- Develops junior talent through structured guidance and deliverable review
