Business Development Manager

Job Description: Business Development Manager FOFO (Field Sales)

Location: Bangalore

Experience Level: MidSenior

Department: Business Development / Franchise (FOFO)

Employment Type: Full-time

About HomeLane-

HomeLane is a leading home interiors brand delivering personalized and hassle-free design solutions to homeowners. We partner with franchise owners (FOFO model) to expand our reach and maximize customer engagement through localized experience centers.

Role Overview-

The Business Development Manager FOFO will drive growth for HomeLane by generating high-quality leads, building strong on-ground partnerships, supporting franchise (FOFO) operations, and expanding market presence in assigned territories.

This is a field-intensive role ideal for someone who thrives on building relationships, exploring new opportunities, and achieving aggressive business targets.

Key Responsibilities-

Lead Generation & Field Outreach

- Visit residential communities, builders, architects, and channel partners to generate high-intent leads.

- Conduct field activations, local marketing events, and promotional activities.

- Build relationships with RWAs, property managers, and real estate networks for consistent lead flow.

- Drive monthly lead-generation targets through offline channels.

Business Development & FOFO Support

- Work closely with FOFO franchise owners on business targets and local area strategy.

- Identify and convert partnerships that drive walk-ins to franchise experience centers.

- Track competition, analyze market trends, and share insights for franchise growth.

Sales Collaboration

- Coordinate with design/sales teams for smooth lead handover and conversions.

- Follow up on leads to ensure appointments and studio visits.

- Support customer engagement initiatives at the studio when required.

Reporting & Compliance

- Maintain daily, weekly, and monthly trackers for outreach and performance.

- Ensure adherence to brand guidelines during marketing activities.

- Provide performance updates and territory growth plans to the regional manager.

Key Skills Required

- Strong field sales and lead generation experience.

- Excellent communication, negotiation, and relationship-building skills.

- Ability to work independently in a target-driven environment.

- Strong local market knowledge and networking ability.

- Willingness for extensive field travel.

Qualifications

- Bachelor's degree in Business, Marketing, or related field (MBA preferred).

- 48 years of experience in field sales, business development, or franchise operations.

- Experience with FOFO/franchise business models is a plus.

What We Offer

- Competitive salary and performance incentives.

- Work with a fast-growing consumer brand.

- Entrepreneurial exposure through franchise models.

- Growth opportunities into regional roles.