Business Development Manager

Job description

Doctor & Referral Network Management:

• Build and maintain strong relationships with referring doctors, optometrists, and healthcare providers.
• Act as the primary liaison between the hospital and external doctors, ensuring smooth patient referrals.
• Develop and implement referral strategies to increase patient inflow from external clinics and hospitals.
• Organize regular meetings, CMEs (Continuing Medical Education), and workshops for referring doctors.
• Address queries from referring doctors regarding patient treatment plans and progress.

Patient Referral Coordination:

• Oversee the entire referral process, ensuring a seamless experience for patients and referring doctors.
• Coordinate with outpatient, inpatient, and surgical departments to facilitate timely appointments and treatments.
• Ensure proper documentation and tracking of referred patients, including follow-ups and feedback.
• Maintain an up-to-date database of referring doctors and healthcare institutions.

Marketing & Outreach:

• Develop targeted outreach programs to expand the hospitals referral base.
• Organize doctor networking events, medical conferences, and community engagement programs.
• Collaborate with the marketing team to design referral brochures, newsletters, and digital campaigns.
• Represent the hospital at medical events and networking opportunities.

Data Analysis & Reporting:

• Monitor and analyze referral trends, providing insights to improve hospital services.
• Prepare monthly and quarterly reports on referral performance and outreach effectiveness.
• Identify gaps and opportunities in the referral network to enhance hospital growth.

Skills:

Experience:

• 5+ years of experience in a hospital referral team, business development, or healthcare relationship management.
• Proven experience in building doctor networks and managing patient referrals.
• Previous experience in an eye hospital or ophthalmology-related field is an advantage.