Role Overview
We're looking for a sharp, experienced lead generation professional to own our entire outbound engine. This is not a junior SDR role where you follow a script; you'll design the strategy, build the tech stack, run the campaigns, and deliver a consistent flow of qualified meetings to our sales team.
You'll be replacing our current lead gen agency and taking full ownership of pipeline generation. Your primary focus (70%+) is corporate: booking qualified meetings with HR Directors, Heads of L&D, and C-suite at professional services firms across the UK, Europe, and the Middle East. The remainder of your time goes to nonprofit recruitment, filling our training cohorts with the right organisations.
We already have a working outreach model with two proven angles – research interviews for whitepapers on HR topics and podcast featuring for senior leaders – running across LinkedIn and email. You'll take over what works, fix what doesn't, and build on top of it. Within three months, you should be delivering 30+ qualified corporate meetings per month.
This role reports directly to the CEO and works closely with our Account Executive and founding team. You'll have real visibility into deal flow, strategy, and company trajectory – this is a front-row seat at a fast-growing startup, not a siloed execution role.
How will you make an impact
In the first 3 months
- Take over all outbound lead generation from our current agency – no dip in activity or pipeline during the transition.
- Audit existing campaigns, sequences, and lead data. Identify what's working, what's not, and where the opportunities are.
- Own and operate the full tech stack: Apollo, Snov.io, Pipedrive, Calendly, LinkedIn outreach tools (or propose better alternatives – we're open to AI-powered tools like Clay).
- Handle all technical setup: email accounts, domain warm-up, deliverability monitoring. Campaigns must run smoothly at all times. You're main job is to manage the conversations and convert them into meetings.
- Deliver 30+ qualified corporate meetings per month and 20+ nonprofit leads per month by the end of Month 3.
- Build clean, documented workflows: lead sourcing → enrichment → sequencing → booking → CRM handoff.
- A/B test outreach sequences, develop new angles beyond the current two, and continuously improve reply and booking rates.
After 6 months
- Consistently delivering 40+ qualified corporate meetings per month across at least 3 distinct campaigns.
- Nonprofit pipeline running at 30+ qualified leads per month.
- Full playbook documented – repeatable enough to hand to a junior hire.
- Weekly reporting with clear insights on conversion metrics, not just activity numbers.
- Staying on top of new outreach tools and techniques – testing, evaluating, and implementing where they add value.
After 12 months
- Lead generation is a predictable, scalable engine that doesn't depend on any single channel.
- Potentially managing 1–2 junior SDRs or virtual assistants to increase volume.
- Contributing strategic input on ICP refinement, messaging, and go-to-market based on outreach data.
- Playing a meaningful role in reaching £500k+ ARR through the pipeline you've built.
Your profile
What matters the most
- Proven outbound lead gen expertise: You've generated qualified B2B meetings at scale, ideally for UK or European markets. You know multi-channel outreach inside out – LinkedIn, cold email, sequencing, nurturing. You optimise for meetings that convert, not vanity metrics.
- Tech stack builder: You don't just use tools – you evaluate, select, set up, and maintain them. Apollo, Snov.io, LinkedIn Sales Navigator, CRMs, enrichment tools, automation (Zapier, n8n, or similar). You can build the whole workflow from scratch.
- Strategic and hands-on: You can design an outreach strategy and also execute it yourself. You think in systems, not one-off campaigns. You use data to decide what's working and iterate fast.
- Excellent written English for UK audiences: Your outreach reads like it was written by someone in London, not generated by a template. You understand British professional tone and can adapt messaging for different personas – HR Directors, CTOs, Managing Partners.
- Ownership mentality: You treat the pipeline as your own business. You're proactive, self-directed, and you don't need daily check-ins to stay productive. When something breaks, you fix it before being asked.
Background & Experience
- 5+ years in B2B outbound lead generation, demand generation, or growth roles.
- Experience in generating leads for UK or European markets.
- Worked in or sold into professional services, HR tech, L&D, or SaaS.
- Has operated in a startup or scale-up environment where you had to build the function, not just run it.
- Experience with value-led outreach approaches (content hooks, research interviews, event invitations) – not just cold pitching.
