Business Development Executive

Company Description

Bohni (A Zoco Mediaworks Venture) is an ad-tech platform that provides thousands of verified wrapped vehicles for brand advertising across India. The platform helps advertisers reach diverse audiences in a measurable, data-driven way through out-of-home vehicle-based campaigns. Guided by its mission of making advertising accessible, accountable, and affordable, Bohni focuses on transparent results and high-impact visibility for its clients.

Employment Type:

Full Time, Permanent

Role Description

This is a full-time, on-site Business Development Executive role based in Thane, Mumbai. The Business Development Executive will identify and qualify new business opportunities, generate leads through multiple channels, and build a strong pipeline of prospective clients. The role involves conducting client meetings and presentations, understanding advertiser needs, and proposing tailored ad-tech and vehicle-wrapping solutions. The person in this position will manage the end-to-end sales cycle, from prospecting and negotiations to closing deals and on-boarding clients. Day-to-day responsibilities also include maintaining relationships with existing accounts, collaborating with marketing and operations teams to ensure smooth campaign execution, and providing regular updates and reports on sales performance and market feedback.

Qualifications

Proven skills in New Business Development and Lead Generation, with the ability to build and manage a strong sales pipeline.

Solid understanding of Business fundamentals, including sales processes, revenue targets, and market analysis.

Strong Communication abilities, including client presentations, proposal writing, and stakeholder engagement.

Experience in Account Management, with a focus on relationship-building, retention, and up-selling.

5 years of experience in business development or sales, preferably in ad-tech, media, or related sectors.

Comfort working in a fast-paced, target-driven environment and collaborating with cross-functional teams.

Proficiency with CRM tools and basic MS Office or Google Workspace applications.

Bachelor's degree in Business, Marketing, Communications, or a related field, or equivalent practical experience.

Industry Type:

Advertising / Media / Outdoor Advertising / DOOH / Transit Media

Functional Area:

Sales / Business Development / Client Acquisition

Role Category:

Direct Sales / B2B Sales

Key Responsibilities:

Client Acquisition:

- Identify and onboard brands, agencies, and local businesses

- Generate leads through field visits, networking, and cold outreach

- Build and maintain a strong sales pipeline

Sales & Closures:

- Pitch Bohni as a high-impact outdoor media solution

- Close deals and achieve monthly revenue targets

- Convert pilot campaigns into repeat business

Market Execution:

- Understand client objectives and recommend campaign strategies

- Coordinate with operations team for execution

- Ensure smooth client onboarding and campaign delivery

Relationship Management:

- Maintain strong relationships with clients and agencies

- Drive renewals and upselling opportunities

Desired Candidate Profile:

Mandatory:

5 years experience in advertising sales / media sales

Background in one or more of the following:

Transit Media (buses, autos, cabs)

DOOH / Digital Outdoor

Outdoor Billboards / Hoardings

Theatre Advertising

Railway / Metro Advertising

Strong understanding of media sales and client pitching

Willingness to do field sales

Preferred:

- Existing client or agency relationships

- Experience in hyperlocal or city-based campaigns

Key Skills:

Media Sales, Outdoor Advertising, Transit Media Sales, DOOH Sales, B2B Sales, Client Acquisition, Negotiation, Revenue Generation

Non-Negotiable Traits:

- Target-driven and aggressive mindset

- Comfortable with rejection

- Strong closing ability

- High ownership and accountability

Why Join Bohni:

- Sell a unique hyper-local media format

- Work with brands across multiple industries

- High earning potential via incentives

- Opportunity to grow into City Sales Lead