Business Development Executive

Company Description

Wondrlab India is the country's largest platform-first martech startup, focused on delivering innovative, technology-driven marketing solutions. The company combines data, creativity, and digital platforms to help brands accelerate growth and improve customer engagement. Team members collaborate with leading businesses across sectors, shaping modern marketing strategies and experiences. Working at Wondrlab offers exposure to cutting-edge martech tools, fast-paced projects, and a culture that values experimentation and impact.

Role Overview

We are looking for a driven and enthusiastic Executive – Business Development to identify new business opportunities and support revenue growth for Wondrlab's Influencer Marketing vertical. The candidate will help build a strong prospect pipeline, initiate conversations with potential clients and support the development of compelling influencer marketing proposals.

Experience: 1–3 years in Influencer Marketing

Key Responsibilities

• Research and identify prospective brands, businesses, agencies and categories with potential demand for influencer marketing solutions.
• Generate leads through market research, networking, referrals, industry events, digital channels and proactive outreach.
• Initiate conversations with prospective clients to understand their marketing needs and campaign requirements.
• Support the development of credentials presentations, proposals, pitch decks and customised campaign recommendations.
• Coordinate with Client Servicing, Strategy and Influencer Partnerships teams to develop relevant solutions for prospective clients.
• Schedule client meetings, manage follow-ups and support pitch presentations and commercial discussions.
• Maintain an organised database of prospects, interactions, proposals and business opportunities.
• Track lead generation, meetings, pipeline progress and conversion against assigned targets.
• Monitor competitor activity, industry trends and brand campaigns to identify new business opportunities.
• Build professional relationships with prospective clients and ensure consistent follow-through on business opportunities.

Qualifications

• Bachelor's degree in Marketing, Business Management, Mass Communication or a related discipline.
• 1–3 years of experience in business development, sales, digital marketing or advertising.
• Exposure to influencer marketing, agency sales or marketing solutions will be an advantage.

Desired Competencies

• Strong communication, networking and relationship-building skills.
• Lead generation, prospecting and follow-up discipline.
• Persuasive presentation and pitching abilities.
• Commercial awareness and understanding of digital marketing.
• Confidence in engaging with prospective clients and stakeholders.
• Proficiency in MS Excel/Google Sheets and PowerPoint/Google Slides; familiarity with CRM tools is desirable.