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Wikka - Potions for Aromatherapy

Business Development Executive

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Job Description

Salary Range: 20k to 35k

Experience: 4+ Years Experience

Job Title

Field Sales Representatives Wikka Fragrance Solutions (B2B). Number of Positions: 3

Job Location: Delhi/NCR.

Company Profile

Aryan Essentials Pvt. Ltd. was incorporated in July 2015 by its promoters, Ms Rupal Shabnam Tyagi and Mr Akshay Vir Singh Tyagi. The company operates under the brand Wikka, launched in August 2015, and works across four verticals:

1.Essential Oils/ Natural Fragrance Solutions

2.Green Hotel Amenities

3.Personal Products

4.Bespoke Perfumes

Wikka Fragrance Solution is a premium and growing brand in the space of essential oils and natural aromatherapy, serving prestigious B2B clients across diverse industries spanning Corporate Workspace, Co-Working Space, Hyper-Retail, Healthcare and Hospitality. Credited with global certifications such as IFRA, REACH and ESG-compliant, the company has been on a massive growth path, already consolidating its footprint in 30 cities across India.

Territories (Zones)

Zone 1: Gurgaon, Manesar & South Delhi, such as GK-I, GK-II, Qutub Institutional Area, Saket, Vasant Kunj, Vasant Vihar.

Zone 2: Noida, Noida Expressway, Greater Noida & East Delhi such as Mayur Vihar.

Zone 3: Part of South Delhi, such as Nehru Place, Jasola, Mohan Co-operative, Faridabad & Ballavgarh.

(Each Field Sales Representative will be assigned a defined zone.)

Role Objective

The Field Sales Representative will represent Wikka's products and services in the assigned territory, make Cold Calls, scan Commercial Buildings, carry out Sales Prospecting, generate Qualified Leads, build a strong Point of Contact (POC) Database and gather critical market and competition intelligence to support business growth.

Key Responsibilities

Sales & Lead Generation

Conduct Field Visits, Cold Calls and on-ground Prospecting in key Business Districts of Delhi/NCR Region across Commercial Buildings, Corporate/ IT Parks, Offices, Co- Working Spaces, Shopping Malls, Hospitals, Four-Star and Five-Star Hotels, Restaurants and Salons.

Identify and generate New Sales Leads and Business Opportunities.

Collect accurate Contact Details of Key Decision Makers/POCs and report them to the Business Development Team/Leadership Team.

Set up Meetings, Product Discussions and Demo between prospective Clients and Business Development/Sales/ Leadership Team.

Market Mapping & Competition Mapping

Scan the Commercial Towers, IT /Corporate Park, and potential Corporate Workspaces, Co- Working Spaces, Shopping Malls, Hospitals, Four-Star and Five-Star Hotels, Restaurants and Salons within the assigned territory and map the same in terms of the Name & Contact Details of POCs.

Track competitor presence, product offerings, and put efforts to gather information on Pricing.

Share structured competition intelligence and market insights with the Sales/ Business Development/Leadership Team.

CRM & Reporting

Maintain an updated prospect database and sales pipeline.

Record all leads, visits, and interactions in CRM tools such as Field Sense.

Submit weekly, monthly, and quarterly performance reports to the Business Development/ Sales Team.

Process & Improvement

Follow defined sales and physical lead-generation processes

Identify and suggest best practices to improve physical, lead-generation strategies

Work collaboratively with internal teams to support conversions

KEY RESULT AREAS (KRAs)

1.Lead Generation Performance

oNumber of qualified leads generated per month

oAccuracy and completeness of Key Decision Maker's /POC's contact information

oTerritory Coverage

Percentage of assigned area mapped and covered

oNumber of new Buildings visited and data collected

2.Pipeline Management

oQuality and value of opportunities added to the pipeline

oTimely updating of CRM Data.

3.Meeting & Opportunity Creation

oNumber of Meetings/Calls set up with prospective customers

oConversion of leads into active opportunities

4.Market Intelligence

oRegular submission of competitor and market insights

oActionable inputs for pricing and product strategy

5.Reporting & Discipline

oTimely submission of End Of The Day Reports/ Weekly/Monthly/Quarterly reports

oAdherence to sales processes and reporting standards

Required Skills & Qualifications

Bachelor's degree or equivalent practical experience

Prior experience 4+ years of relevant Field Sales Experience with Market Research or on- ground prospecting preferred.

Familiarity with CRM tools such as Field Sense or similar platforms

Analytical mindset with a problem-solving approach

High level of self-motivation and willingness to grow within a sales organisation

Proven experience in Fragrance, Personal Care, Wellness or FMCG Industry is an advantage

Compensation & Benefits (Best in Industry)

Total CTC: INR 4,20,000 Per Annum + Performance-Based Incentive + long term career growth opportunities with a fast-growing organization.

Reporting Structure

Reports to: Senior Manager- Business Development/Leadership Team.

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Job ID: 137834519