Business Development Executive

Company Description

Pruvity Group is a software services provider with two innovative verticals: HRBluSky and GoBlu.ai. HRBluSky is a cloud-based solution streamlining HR administration and employee engagement through a secure platform for employees, HR administrators, and service providers. GoBlu.ai is an advanced AI-powered platform enhancing workforce management through automation, predictive analytics, and real-time insights. These solutions enable businesses to optimize HR operations, reduce workload, and make data-driven decisions, creating smarter and future-ready workplaces.

Role Description

The Business Development Executive will focus on identifying and pursuing new business opportunities and driving revenue growth for Pruvity Group. Key responsibilities include generating leads, building strong client relationships, and managing accounts to ensure client satisfaction and retention. The individual will work closely with the sales and marketing teams to develop strategies for market expansion. This is a full-time, on-site role based in Madurai.

Position: Business Development Executive (BDE)

Products: Fully HRMS Software, LMS & ATS

Location: Madurai, Tamil Nadu

Department: Sales & Business Development

Role Type: Inside Sales + Field Sales

Experience: 04 Years (Freshers with strong communication skills can apply)

Employment Type: Full-Time

Key Responsibilities

Make outbound calls to potential clients to introduce and promote HRMS, LMS, and ATS software

Generate leads through tele calling, email campaigns, LinkedIn, WhatsApp, Facebook, and other digital platforms

Understand client business requirements and recommend suitable software solutions

Fix appointments and schedule product demos with interested clients

Visit client locations for in-person product demonstrations and presentations

Explain product features, benefits, pricing, and implementation process clearly

Handle client queries, objections, and negotiations to close deals

Follow up with prospects until successful conversion

Maintain accurate records of leads, meetings, demos, and closures in CRM or tracking systems

Coordinate with implementation and support teams for smooth onboarding after closure

Achieve assigned sales targets and performance metrics

Stay updated on product enhancements and competitor offerings

Required Skills & Qualifications

• Any Graduate / (MBA Sales, Marketing, or HR preferred)
• Experience in tele sales, inside sales, or software sales is an advantage
• Strong communication and presentation skills in English
• Willingness to travel to client meetings and demos
• Good negotiation, persuasion, and follow-up skills
• Comfortable using phone calls, emails, and social media for business promotion
• Basic computer proficiency (MS Excel, CRM tools, email platforms)
• Ability to work in a target-driven environment

Preferred Skills

Experience in software sales

Knowledge of HR processes such as Payroll, Attendance, Recruitment, and Learning Management

Prior experience in client demos or field sales

Key Performance Indicators (KPIs)

Number of outbound calls and digital leads generated

Client meetings and demos conducted

Deals closed and revenue achieved

Lead follow-up effectiveness and conversion ratio

Title: Business Development Executive

Location: Madurai

CTC: up to 2.4 lakhs/PA + Variable commissions

Eligibility Criteria

1. MBA (Marketing & Sales preferred) / Any Degree with no standing arrears

2. Candidates should possess good communication skills