Business Development Specialist
Job Responsibilities:
- Work with sales team to develop standard lead research templates and HubSpot Playbooks per business persona/campaign
- Perform company / contact research as per ICP.
- Develop strategy, cadence and day-to-day execution of email templates/sequences for lead gen drip campaigns.
- Conduct outreach through LinkedIn and cold calls to qualify inbound leads generated and outbound outreach to maintain a dynamic lead pipeline.
- Craft compliant messaging adhering to the CAN SPAM Act.
- Ensure CRM automations in HubSpot are functioning properly.
- Report progress in Hubspot CRM, overseeing lead intake and transitioning to the sales team and subject matter experts (SMEs).
- Act as the lead generation and prospecting subject matter expert (SME) for the sales team, facilitating monthly Lead Gen Community of Practice (CoP) calls to share and implement best practices.
- Providing coverage of up to 50% during USA business hours (Shift Timings: 3 to 11 PM IST)
Skills:
- Strong time management abilities
- Strong market research and analytical skills
- Intellectual curiosity
- Confidence in rapidly learning and translating insights into compelling messaging
- Capacity to independently create detailed plans from overarching objectives
- Effective prioritization skills
- Previous experience in generating business for a marketing agency, association management, conferences, or print/ industry
Goals:
- Achieve a lead success conversion rate of 20% or higher annually for CJK brands.
https://www.cjkgroup.com/our-companies/
- 3 to 6 years of experience in sales, lead generation, or B2B email marketing.
- English language proficiency, experience working with CRMs (Hubspot), LinkedIn Sales Navigator and Lead Intelligence tools
- Bachelor's degree in business, sales, or marketing
