Business Development Executive Intern

Business Development Executive Intern (BTL Marketing)

Department: Sales & Business Development

Duration: 3 – 6 Months

About the Role

We are seeking a proactive, energetic Business Development Executive Intern who excels in communication and is adept at attracting and engaging new customers. This role focuses on Below-The-Line (BTL) marketing activities, making it ideal for someone who enjoys fieldwork, direct customer interaction, and on-ground brand promotion.

Key Responsibilities

1. BTL Marketing & Field Activities

Plan and execute Below-The-Line (BTL) marketing activities such as field promotions, campaigns, and on-ground activations.

Conduct direct marketing through pamphlet distribution, kiosks, events, and roadshows.

Engage with potential customers in targeted locations to create brand awareness.

Represent the company at events, exhibitions, and promotional activities.

2. Lead Generation & Customer Acquisition

Interact with walk-in customers and prospects to generate leads.

Collect customer data and follow up to convert leads into business opportunities.

Actively contribute to increasing the customer base through field interactions.

3. Client Engagement

Explain product/service offerings clearly and confidently to potential customers.

Build rapport with customers and maintain a positive brand image.

Address basic queries and escalate complex concerns when required.

4. Sales Support

Assist the sales team in converting leads into customers.

Support in organising promotional campaigns and outreach activities.

Help in achieving daily/weekly lead generation targets.

5. Reporting & Coordination

Maintain records of daily field activities and leads generated.

Submit regular reports on campaign performance and customer feedback.

Please coordinate with internal teams to ensure the smooth execution of marketing activities.

What You Will Learn

Practical exposure to BTL marketing strategies and execution

Real-time customer interaction and persuasion techniques

Lead generation and conversion strategies

Event and campaign management skills

Required Qualifications

Bachelor's degree (final year) or recent graduate in Business, Marketing, or related field

Excellent communication and interpersonal skills

Willingness to work in the field and interact with customers

Preferred Skills

Confidence in public interaction and presentations

Strong persuasion and negotiation skills

Ability to work independently and meet targets

Energetic and outgoing personality

Ideal Candidate Profile

A self-starter who enjoys field marketing and customer interaction

Highly energetic, confident, and target-driven

Passionate about sales and brand promotion

Willing to travel locally for campaigns and activities