Brand Strategist (Fashion)

About DROPZ

DROPZ is India's first true limited-edition platform, a culture-forward destination where every product drop is rare, intentional, and never restocked. We aren't just building a brand; we're building a platform that curates stories through exclusive in-house drops, creator collaborations, and collectible releases across fashion, lifestyle, and beyond. Every drop is a moment, but the platform is the big picture and our brand must ignite cultural hype.

Within DROPZ, we are building a portfolio of in-house fashion brands, each with its own identity, audience, and cultural point of view. These brands are strategic assets that set the quality bar, provide controlled supply, and keep the platform culturally fluent. This role exists to own those brands end to end and grow them from 0 to 100.

As Brand Strategist (Fashion), your mission is to grow DROPZs in-house fashion brands from 0 to 100 in a way that protects the hype, sharpens the story, and builds long-term trust. You will own brand positioning, define launch strategy, build the partnership engine, and turn strategy into real-world momentum, drop after drop. You will decide what each brand stands for, when to launch a capsule or collection, who the audience is, and how to grow cultural relevance and commercial traction over time. The product design team builds the product. The marketing team amplifies the launch. You own the brand strategy that connects everything. This role demands startup intensity and high ownership. You are the general manager of these brands, accountable for their trajectory, not just their narrative.

What Youll Do

Own the brand growth roadmap from 0 to 100 for each in-house fashion brand, defining positioning, priority audiences, cultural territory, and growth plays, then translating it into weekly execution plans that compound awareness, credibility, and demand across drops.

Define and evolve each brands identity, narrative, and audience strategy, ensuring every brand in the portfolio has a distinct point of view, a clear cultural lane, and a reason to exist that resonates with fashion and streetwear audiences.

Plan the launch calendar across brands, deciding when to drop a capsule, when to release a collection, and how to sequence launches for maximum cultural impact and commercial return. Hand off strategic briefs to the product design team for product development and to marketing for go-to-market planning.

Build and run a partnerships engine that drives brand growth, identifying creators, stylists, communities, platforms, and complementary brands, packaging collaboration concepts, and converting outreach into signed deliverables with clear value exchange.

Lead partner execution end to end, including briefs, timelines, approvals, comms, and launch sequencing, so every collaboration ships on time, looks premium, and creates measurable lifts in reach and intent for the brand.

Create campaign narratives and drop story frameworks that are culturally sharp and easy to activate, ensuring every launch has a clear hook, consistent messaging, and partner-ready angles that expand distribution.

Collaborate tightly with Creative and Content to brief assets, review outputs, and uphold brand standards, while keeping production moving fast through crisp feedback loops and clear sign-offs.

Work with Marketing to design the full go-to-market for each drop, aligning organic, community, partnership amplification, and performance inputs into one cohesive launch plan that maximizes the moment.

Make volume, pricing, and scarcity decisions for each drop in collaboration with the Business Head and Operations, ensuring every launch is intentional, feasible, and aligned with brand positioning.

Build and maintain the brand strategy toolkit for each brand, including brand pillars, tone guidance, audience personas, partnership principles, and launch playbooks, so teams can move fast without losing consistency.

Run market and competitor intelligence with a fashion and growth lens, spotting whitespace in streetwear and fashion culture, tracking emerging trends, and turning insights into tests, updated narratives, and sharper drop planning.

Set up lightweight tracking and post-launch debriefs for drops and collaborations, converting results into learnings, next-better hypotheses, and improved partner selection and creative briefs.

Represent the brands in external conversations with confidence and clarity, protecting standards while building long-term relationships that compound distribution, credibility, and collaboration access.

Who You Are

You have 2 or more years in brand strategy, brand marketing, partnerships, or growth-focused brand work within fashion, streetwear, lifestyle, or a culturally driven consumer business, with proof that your thinking shipped as campaigns, collaborations, or launches that moved brand momentum.

You understand fashion and streetwear culture deeply, not as a trend follower but as someone who can read cultural signals, spot emerging movements, and translate them into brand and commercial decisions that land with the right audiences.

You know how to grow a brand from 0 to 100, building early narrative clarity, creating repeatable growth loops, and compounding distribution through partnerships, community, and consistent drop storytelling.

You are built for a senior IC seat. You can own ambiguous problems, drive cross-team execution, and be accountable for outcomes, not just ideas or deliverables.

You have strong partnership instincts. You can identify high-fit targets in the fashion and creator ecosystem, write outreach that earns replies, and craft collaboration concepts that make the value obvious for both the brand and the partner.

You think in brand systems: positioning, audience, narrative, competitive differentiation, and portfolio architecture. You can hold multiple brands in your head and keep each one sharp without blending them together.

You can manage multiple stakeholders and timelines without chaos, documenting decisions, setting expectations early, and closing loops so execution stays fast and quality stays high.

You have taste and editorial judgment, and you protect brand consistency across messaging, visuals, and collaborator fit, even when timelines are tight and trade-offs are tempting.

You communicate crisply in writing and live discussions, and you can create briefs and decks that align teams quickly on the what, the why, the constraints, and the bar for success.

You use data as a tool to improve strategy, reading campaign signals and partner outcomes to refine targeting, sharpen narratives, and propose the next experiments with clear reasoning.

You thrive in a 0 to 100 startup environment with daily intensity and ownership, and you build culture through team-first collaboration, openness to feedback, and low-friction execution.

You are reliable under pressure. You can prioritize, move fast, and still ship work that feels premium and intentional, because the DROPZ standard is the point.

What We Offer

Brand ownership from the ground up. You are not inheriting someone elses playbook. You will define the identity, positioning, audience, and growth strategy for fashion brands designed to become cultural assets.

A true ownership seat where you shape brand growth from 0 to 100, build the partnership engine, and influence how the market understands each brand through real launches, not theory.

Fast learning through high responsibility, direct access to decision-makers, and tight feedback loops, with trust earned through execution quality and consistency.

A brand-first environment where cultural taste, storytelling, and drop moments matter, and where you are empowered to push for premium work with clear structure and accountability.

The chance to build from 0 to 100 with a committed team, investing long term, taking full accountability, and sharing the rewards of creating something rare and lasting.