Brand Manager

Job Description

Designation: Brand Manager

Mandatory Experience Required- Premium/Luxury/Fashion/Lifestyle/Sports/Brand Building Segments.

Years of Experience- 5-8 years

Role Overview

La Polo is looking for a creative, well-spoken and highly proactive Brand Manager who can take ownership of how the brand is positioned, experienced and communicated across both on-ground and digital platforms. This is a brand-building role for someone with a strong understanding of premium/luxury, fashion, lifestyle, sports and experiential marketing. The ideal candidate will be the face and representative of La Polo, building relationships, creating partnerships, developing activations and bringing fresh ideas that strengthen the brand. We specifically need someone who has demonstrated experience building a premium/luxury/fashion/lifestyle/sports/brand, ideally with exposure to experiential marketing, partnerships, collaborations and high-touch consumer engagement. Ideal candidate needs to be able to think beyond campaign execution and help shape what La Polo stands for, who it associates with, what experiences it creates and how it builds desirability and cultural relevance. They also need to be comfortable representing the brand externally and building relationships across polo, luxury, fashion, hospitality, lifestyle, creators and cultural communities.

The role requires someone who can seamlessly move between brand strategy, collaborations, BTL activations, content and digital marketing.

Key Responsibilities

• Develop and execute La Polo's overall brand strategy and ensure consistency across all consumer touchpoints.
• Conceptualise and execute BTL activations, events, experiences and brand campaigns.
• Be actively present during the polo season and represent La Polo at tournaments, events and key brand moments.
• Build strong relationships with polo clubs, players, patrons, luxury brands, fashion/lifestyle brands, hospitality partners, creators and cultural communities.
• Identify and develop meaningful brand collaborations and partnerships that elevate La Polo's positioning.
• Develop creative campaigns, content and experiential ideas aligned with the brand vision.
• Work closely with creative, digital, PR, influencer, production and event agencies, ensuring they deliver against the brand strategy.
• Oversee La Polo's digital and social presence, with a strong understanding of Instagram, YouTube, LinkedIn, paid media, content strategy and digital campaigns.
• Identify opportunities across digital, CRM, website, influencer marketing and emerging platforms to grow brand awareness and engagement.
• Build La Polo's community and relevance across polo, luxury, fashion, lifestyle, sport and culture.
• Track brand and campaign performance and use insights to continuously improve initiatives.

Ideal Candidate

• 5–8+ years of experience in brand management, luxury, fashion, lifestyle, sports, hospitality, experiential or premium consumer brands.
• Strong experience in brand activations, BTL, events, partnerships and collaborations.
• Strong working knowledge of digital marketing and social media.
• Excellent communication, presentation and relationship-building skills.
• Strong creative instinct, visual taste and premium brand sensibility.
• Confident, polished and comfortable representing the brand externally.
• Highly networked or capable of proactively building relationships and opportunities.
• Strategic thinker who is equally comfortable with ideation and hands-on execution.
• Comfortable working on-ground during tournaments, events, weekends and key brand moments.

What We Are Looking For

We are not looking for a traditional Social Media Manager or Event Manager.

We are looking for someone who can help answer:

What should La Polo stand for, who should it be associated with, what experiences should it create, and how do we make the brand more distinctive and desirable

The ideal candidate combines:

Brand Thinking + Creativity + Partnerships + Activations + Digital Understanding + Relationship Building + Execution