Brand Manager

About the Role

We're looking for a Brand Manager who can build and scale a consumer-first healthcare brand.

This role is centered around one core belief:

The brand that understands the consumer best, grows the fastest.

You will work at the intersection of:

Consumer insight

Brand strategy

Content & creative

Performance marketing

Your job is to turn consumer understanding into growth.

Key Responsibilities

1. Consumer Understanding & Insight Development (CORE)

Deeply understand:

Consumer behaviors, motivations, and resistance

Why people delay or avoid solving health problems

What builds trust in healthcare decisions

Conduct:

Customer interviews

Review mining (Amazon, Reddit, social comments)

Competitor communication analysis

Build:

Consumer personas

Behavioral insight frameworks

Messaging hypotheses

You should be able to answer:

What is the consumer really thinking—and why are they not buying

2. Brand Strategy & Positioning

Define and evolve:

Brand narrative

Value proposition

Category positioning

Translate complex health concepts into:

Simple, relatable communication

Ensure consistent messaging across:

Ads

Website

Social media

Influencer content

3. Content & Creative Strategy

Convert insights into:

High-performing content angles

Ad concepts

Storytelling frameworks

Work closely with:

Copywriters

Designers

Video creators

Guide execution to ensure:

Clarity

Relevance

Performance

4. Performance-Driven Thinking

Understand and influence:

CTR (Click Through Rate)

Hook Rate

Conversion Rate

CAC

Identify:

Which messaging drives performance

Where users drop off and why

Continuously iterate based on:

Data + insight

5. Pricing & Value Communication

Help position products in a way that:

Justifies premium pricing (where applicable)

Reduces price resistance

Build narratives around:

Value vs cost

Outcomes vs features

Ensure products are not:

Commoditized

Compared incorrectly within the category

6. Go-To-Market & Campaign Execution

Plan and execute:

Product launches

Campaign strategies

Content rollouts

Collaborate with:

Performance marketing

Product team

Medical / nutrition experts

7. Data Analysis & Learning Systems

Analyze campaign and funnel performance

Extract:

Insights (not just metrics)

Build a system of:

Testing

Learning

Iteration

What We're Looking For

Must-Have

2–5 years experience in:

D2C / consumer brands / healthcare / wellness

Strong understanding of:

Consumer psychology

Digital-first marketing

Ability to:

Translate insights into messaging

Work across brand and performance