Brand Manager

WE'RE HIRING | Brand Manager

We are currently screening Brand Manager professionals for a Leading D2C Health & Wellness

Company.

Location: Gurgaon – Sector 62

Experience: 5+ Years

Industry: FMCG | Pharma OTC | Nutraceuticals | Wellness

Employment Type: Full Time

Work Mode: Work from Office

About the Role

We are looking for a hands-on Brand Manager who can take end-to-end ownership of a brand/product — from strategy and positioning to consumer acquisition, product growth and revenue delivery.

The role spans Brand Marketing, Digital, Performance Marketing, E-commerce, Marketplaces, Modern Trade, General Trade and Pharmacy/Chemist channels.

Key Responsibilities

Own the overall growth strategy, business performance and revenue targets for assigned brands/products

Develop annual, quarterly and monthly brand growth plans

Track key metrics including Revenue, Volume, CAC, ROAS, Conversion, Repeat Rate and Profitability

Drive growth across hero products, new launches and underperforming SKUs

Develop product positioning, USPs, consumer propositions and communication strategies

Lead integrated campaigns across TVC/CTV, Digital, Social Media, Retail, Print, Outdoor and other channels

Work with creative and media agencies on campaign development, media planning and optimisation

Partner with Performance Marketing teams on Meta & Google funnels

Drive brand growth across Amazon, Flipkart, Nykaa, Blinkit, Zepto, Instamart and other marketplaces

Optimise PDPs, listing images, A+ content, banners and marketplace communication

Develop marketing communication for Modern Trade, General Trade, Pharmacies & Chemists

Lead end-to-end marketing for new product launches

Track competitors, consumer trends, pricing, promotions and market opportunities

Collaborate with Performance Marketing, Creative, Content, E-commerce, Sales, Product/R&D, Supply Chain and Finance teams

What We're Looking For

5+ years of experience in Brand Management / Marketing

Experience in FMCG, Pharma OTC, Nutraceuticals, Wellness or related consumer categories

Proven experience managing brands/products with measurable business and revenue targets

Experience in TVC/CTV, Digital & Integrated Marketing Campaigns

Strong understanding of Media Planning & Media Buying

Good understanding of Meta & Google Marketing Funnels

Experience with E-commerce & Marketplaces, including PDPs, listing images and A+ content

Exposure to Retail, Chemist & Trade Marketing

Strong commercial, analytical and business ownership mindset

Excellent communication, stakeholder management and project management skills

Hands-on, entrepreneurial and comfortable working in a fast-paced environment

Interested

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