Brand Manager - Multi Category

WE'RE HIRING | BRAND MANAGER – MULTI-CATEGORY

Build brands from 0 → 1, across categories, with AI as your co-pilot.

Company: WishLuck

Role: Brand Manager

Location: Noida, Uttar Pradesh | On-site

Employment: Full-time

Experience: 3–4 Years

ABOUT WISHLUCK

WishLuck is a growing D2C e-commerce company focused on building consumer brands.

Our flagship brand operates in the screen-free educational toys category and has been trusted by 3 lakh+ parents, with a 4.8/5 rating from 25,000+ reviews.

We are now expanding into multiple consumer categories and launching new D2C brands from scratch.

ABOUT THE ROLE

We are looking for a Brand Manager who can think like an entrepreneur and build brands from 0 to 1.

You will work closely with the Founder and cross-functional teams to identify opportunities, build brand strategy, launch products, and scale brands across D2C, marketplaces and quick-commerce platforms.

KEY RESPONSIBILITIES

• Research new categories, customers, competitors, pricing and margins

• Develop brand strategy, positioning, naming, identity and packaging

• Build and execute Go-to-Market (GTM) strategies

• Launch and scale brands on Shopify, Amazon, Flipkart & Quick Commerce

• Develop creative strategies for Meta Ads, Google Ads, YouTube, Influencer Marketing & UGC

• Work closely with performance marketing, design, content, sourcing and customer experience teams

• Track and optimize Revenue, CAC, ROAS, AOV, LTV & Repeat Rate

• Take ownership of brand-level business performance and P&L

• Use Generative AI for research, ideation, content creation and experimentation

• Continuously test new ideas, creatives, channels and growth opportunities

WHAT WE'RE LOOKING FOR

• 3–4 years of experience in Brand Management, Category Management or D2C Marketing
• Proven experience in building or scaling at least one consumer brand, with measurable results
• Experience across 2+ consumer categories such as Beauty, Personal Care, Home, Food, Fashion, Wellness, Kids or Electronics
• Strong understanding of D2C, e-commerce and unit economics
• Hands-on experience with Shopify, Amazon, Flipkart & performance marketing
• Strong knowledge of Meta Ads, Google Ads, Influencer Marketing and UGC
• Comfortable using AI tools such as ChatGPT, Claude, Gemini, Midjourney/Nano Banana and AI video tools such as Runway, Higgsfield or HeyGen
• Creative mindset combined with strong analytical thinking
• Strong communication skills in English & Hindi
• Ownership mindset and ability to work in a fast-paced environment

BONUS IF YOU HAVE

• Experience launching brands from 0 → 1

• Quick-commerce experience

• Kids/Baby category experience

• FMCG or consumer brand experience

WHY JOIN WISHLUCK

Build multiple brands instead of managing just one

Work directly with the Founder

Get access to a paid AI toolkit

Opportunity to take ownership of new categories and launches

Competitive compensation + performance incentives

High-growth, entrepreneurial work environment

HOW TO APPLY

Interested candidates can share:

1. Updated CV

2. 3 brands/campaigns you have built or scaled, along with results

3. 2 examples of work created using AI

Shortlisted candidates will be given a 72-hour practical assignment to build a brand strategy for a new category.

Apply at: [Confidential Information]

Think you can build a brand from zero We'd love to hear from you.

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