Brand Manager

Job description

Brand Manager

Location: Turbhe, Navi Mumbai (on-site)

Experience: 34 years in social media marketing / content strategy, ideally with D2C, fashion, or lifestyle brands

About Nap Chief

At Nap Chief, we're redefining kidswear with bold character-led designs, luxe-quality fabrics, and a brand voice that resonates with fun-loving kids and style-conscious parents alike.

We're building a playful yet premium brand that stands out online and we're looking for someone who can help us do it even better every day.

What we're looking for

We're on the hunt for a Social Media Manager who isn't just about posting pretty pictures. We need someone who can:

Guide and keep a young creative team aligned toward shared goals

Plan smarter and further ahead, so campaigns feel cohesive and fresh

Research trends, competitors, and new formats to keep Nap Chief ahead of the curve

Collaborate closely with design, product, and marketplace teams to ensure every post supports bigger brand and business objectives

Your day-to-day at Nap Chief

Own and manage the monthly social media calendar across Instagram, Facebook, YouTube & beyond

Guide reel ideation, influencer collaborations, and seasonal campaigns

Use analytics tools to track what's working (and what's not) and share actionable insights

Set clear goals for the team/department and help everyone stay focused on achieving them

Mentor designers, writers, and video editors so creative output stays bold, fresh, and brand-right

Bring fresh, data-backed ideas to grow reach, engagement, and community

What makes you a great fit

34 years of hands-on social media or digital content experience (agency or brand)

Natural leader who enjoys mentoring and structuring young teams

Up to speed with meme culture, reels, influencer strategies & D2C growth tactics

Strong planner, clear communicator, and excited to work on-site from Navi Mumbai (we're open to outstation candidates willing to relocate)

Why join Nap Chief

A growing, design-first brand with a bold personality

Young, creative team that loves what they do

Space to experiment, pitch new ideas, and truly own the brand's social voice

To apply: Send your resume and a short note on why you'd be a great fit to ([Confidential Information])