Brand Manager

Key Responsibilities • Develop and execute category and brand growth strategies. • Manage the complete lifecycle of assigned product categories. • Analyze market trends, customer behavior, and competitor activities. • Drive sales, revenue, and profitability for assigned categories. • Plan product assortment, pricing, promotions, and inventory. • Coordinate with vendors and suppliers for product sourcing and negotiations. • Monitor category performance using sales and business analytics. • Work closely with marketing, operations, merchandising, and sales teams. • Launch new products and ensure successful market positioning. • Prepare periodic reports, forecasts, and business reviews. • Optimize stock levels to minimize overstock and stock-outs. • Ensure achievement of category KPIs and business targets. Required Skills • Strong analytical and problem-solving skills. • Excellent communication and negotiation abilities. • Experience in category planning and brand management. • Knowledge of pricing, merchandising, and inventory management. • Strong understanding of market research and consumer insights. • Proficiency in Microsoft Excel (Pivot Tables, VLOOKUP/XLOOKUP, dashboards). • Experience with ERP systems or business intelligence tools is an advantage. • Ability to work in a fast-paced environment. Qualifications • Bachelor's degree in Business Administration, Marketing, Commerce, or a related f ield. • MBA in Marketing or Retail Management is preferred. • 3–6 years of relevant experience in Brand Management, Category Management, Retail, FMCG, Consumer Electronics, or E-commerce. Preferred Experience • Experience in e-commerce, retail, FMCG, consumer products, or marketplace businesses. • Hands-on experience in vendor management and category analytics. • Proven track record of achieving sales and profitability targets. Key Competencies • Strategic Thinking • Business Acumen • Data Analysis • Vendor Management • Negotiation Skills • Stakeholder Management • Decision Making • Customer-Centric Approach • Time Management • Team Collaboration