Brand Manager

This role will entail devising and executing marketing strategies with a focus on Brand Management, Content marketing, Events and Activations, Communications (Internal and External) with an ample opportunity to build a legacy brand of Bangalore.

Responsibilities

• Translate brand strategy into plans, brand positioning and go-to market strategies.
• Strengthening the brand identity and positioning across online and offline channels for the salon and clinic division.
• Will lead ATL, BTL, Customer Research, Content & Creatives, Social Media
• Creating and managing customer research, promotional collateral to establish and maintain productbranding
• Maintain brand consistency across all external and internal creatives and communications
• Handle external Media relationships, PR and agency relationships
• Develop best practices, define and track KPIs for managing marketing success
• Analyse campaign performance data to drive continuous improvement and hypothesis-led testing of new concepts

Requirement:

• Superior Communication & Interpersonal Skills
• Dynamic Leadership/People Skills
• Ability to work in an unstructured agile work environment
• Excellent innovative, creative & strategic planning skills with a successful track record of generating higher revenue through marketing efforts.
• Go-getter and positive attitude

Qualifications and Education Requirements

Graduate in Marketing, Business Administration, or Mass Communication

Preferred Skills

• Solid understanding of promotion and media planning - both grassroots and across major mediums (mainly digital)
• Expertise in creative and production process for traditional and digital (incl. video audio) materials
• Handled Content, media, PR and brand campaign management calendar
• Has built marketing experiences across display, social, mobile, online and mass media demands

Experience

35 years of experience in brand management, marketing, or advertising roles