Brand Manager

LinkedIn & Brand Development Specialist

Role Summary

The LinkedIn & Brand Development Specialist will drive ARK's visibility, engagement, and brand recognition across LinkedIn and related digital channels. This role will support company branding, executive branding, content strategy, audience growth, and LinkedIn outreach initiatives.

Key Responsibilities

• Manage ARK's LinkedIn presence.
• Develop and execute LinkedIn content strategies.
• Support executive and leadership branding initiatives.
• Build and manage LinkedIn outreach campaigns.
• Monitor engagement, audience growth, and campaign performance.
• Identify trends and opportunities to improve visibility.
• Collaborate with internal teams to create relevant content.
• Experiment with new content formats and engagement strategies.

Required Skills:

• 5+ years of experience in LinkedIn marketing, branding, or digital marketing
• Strong portfolio showcasing successful LinkedIn posts and measurable results
• Hands-on experience with LinkedIn Campaign Manager
• Excellent content creation, storytelling, and communication skills
• Experience tracking analytics and optimizing campaign performance
• Creative mindset with a passion for building brands

Add-on Skills

• Experience creating and optimizing Job Descriptions (JDs)
• Experience managing client, contact, and consultant hotlists
• Familiarity with recruitment branding or staffing industry marketing is a plus

Ideal Candidate Traits

• Creative thinker.
• Strong communicator.
• Social media savvy.
• Comfortable experimenting.
• Growth-oriented mindset.