Brand Manager

About the Role

We are looking for a creative-first Brand Manager who can drive brand storytelling, content strategy, and creative communication for our Door Hardware, Architectural Hardware, Security Solutions, and related product categories.

Unlike a traditional marketing manager role, this position is ideal for candidates from copywriting, creative strategy, content creation, advertising, brand communication, digital storytelling, or creative agency backgrounds who can transform technical products into compelling brand narratives.

The role will be responsible for creating impactful campaigns, developing content ecosystems, and building a strong brand presence across digital, retail, trade, and B2B channels.

Brand Storytelling & Content Strategy

Develop brand narratives and communication strategies across product categories.

Create compelling content that simplifies technical product features into customer-centric benefits.

Build consistent messaging frameworks for campaigns, launches, catalogs, websites, social media, and sales collateral.

Ensure a unified brand voice across all customer touchpoints.

Creative Development

Conceptualize and execute creative campaigns for product launches, trade events, digital platforms, and dealer engagement programs.

Develop campaign themes, taglines, scripts, content calendars, and creative concepts.

Collaborate with designers, videographers, agencies, and production teams to bring ideas to life.

Lead creative brainstorming sessions and content ideation workshops.

Content Creation & Management

Create and oversee content for:

Social Media

Websites & Landing Pages

Product Launches

Brochures & Catalogues

Videos & Reels

Email Campaigns

Trade Marketing Material

Dealer Communication

Develop long-form and short-form content aligned with business objectives.

Digital & Social Media

Drive content-led engagement across social platforms.

Track content performance and audience engagement metrics.

Identify emerging content formats, trends, and opportunities.

Work closely with performance marketing teams to support lead generation initiatives.

Product & Category Branding

Partner with product and sales teams to understand category priorities.

Translate product innovations into impactful communication.

Support positioning and differentiation strategies for key product categories.

Desired Candidate Profile

Preferred Backgrounds

Copywriter

Senior Copywriter

Creative Strategist

Content Strategist

Content Creator

Creative Content Manager

Brand Communication Specialist

Advertising Professional

Agency-side Creative Professional

Experience

• 4–8 years of experience in content, branding, creative strategy, or communication roles.
• Experience in agency, consumer brands, lifestyle brands, architecture/interior design, home improvement, building materials, or related industries is preferred.
• Strong portfolio showcasing campaigns, content pieces, storytelling projects, or brand-building initiatives.