Branch Manager, Cochin

Aditya Birla Group

India, Cochin / Kochi / Ernakulam

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Posted 2 days ago
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Job Description

Job Purpose

Achieving the Sales Targets, maintaining & Increasing Market Share through incremental Sales & new market development and ensuring highest level of Service standards channel partners & their customers at the branch level

Job Context & Major Challenges

Job Context: Job Challenges:
Organisation Context -

Birla Sunlife Asset Management Company is one of the early entrants into the market with a 15 year history of Asset Management in India. It is a joint venture between the Aditya Birla Group and the Sun Life Financial Services Inc. of Canada.

About the AMC industry -

The Indian MF Industry has grown on the back of some really strong performance of the Indian equity market. However, it remains to be seen whether the industry has matured enough to handle the downside as well, when the performance of the market tapers, as it has since January 2008.

The long term outlook for Indian equities continues to remain positive, and going forward, equity returns are expected to track the earnings growth.

There is an increased interest globally on India's fast growing asset management business. This can also be witnessed with entry of new global players in the market and a number of other global players queuing up for licenses.

Other important developments have been that there has been a rise in the percentage invested in equity products as compared to debt products in the last year and decision by SEBI to waive the entry load for investors making applications for investments in existing mutual fund schemes directly.

AMC Market in India -

The Indian mutual fund industry assets under management (AUM) settled at Rs. 7,62,502 Crores for October 2009. Including fund of funds, the total AUM stood at Rs. 7,63,362 Crores as on October 2009. The AUM as of March 2009 stood at Rs. 4,93,189 Crores.

On the performance of the Mutual fund companies, As of October 2009, Reliance mutual fund is the countries largest private sector mutual fund house in terms of assets under management at Rs. 1,16,781 Crores, followed by HDFC mutual fund at Rs. 93,316 Crores, followed by ICICI Prudential at Rs. 80,524 Crores, UTI mutual fund is No. 4 in terms of AUM at Rs. 76,847 Crores BSLAMC is at No. 5 in terms of market position with Rs. 65,052 Crores.

Job Context --

As a Branch Head, major role would be to drive sales at micro level, achieve sales target through Market penetration and increase service standards, thereby increasing Visibility and goodwill among channel partners and distributors to ensure Branch profitability. Also to identify and empanel untapped Channel partners and increase business output through meeting adequate training needs.

Key challenges -
1. Retaining mind share of TOP business partners in the competitive environment.
2. Service issues due to poor infrastructure in upcountry markets. (Eg: Lack of awareness of Internet/ E-Mail, Access issues through couriers)
3. Ensuring sales against competitive products like insurance which have Generate Greater Revenue.

Key Result Areas

	KRA (Accountabilities) (Max 1325 Characters)	Supporting Actions (Max 1325 Characters)
KRA1	Achieving sales targets and increasing market share of branch vis a vis industry.	1.Maximising business in allotted territory through distribution channel (IFAs, Banks, PSU and NDs) 2.Empanling and activation of untapped and potential Channel Partners
KRA2	Managing and maximizing business from Client Relationships through prompt service	Developing and maintaining relationship with retail clients, providing information and ensuring high volume of business from clients in assigned territory
KRA3	Identification & Engaging of new Distribution channel partners.	1.Developing new distributor relationships at branch 2.Activation of such distributor relationships by providing timely and relevant info on schemes and the industry etc.
KRA4	Monitoring Compliance to enable high alignment with systems and practices	1.Ensuring that all regulations and statutory compliances are complied with 2. Assist channel partners to adhere to compliances.
KRA5	Overseeing Branch administration and monitoring branch issues to ensure a smooth delivery of service to clients	Facilitate smooth operations of the branch including branch imprest, administration, operations and client servicing standards
KRA6	Providing relevant reports to management for assigned territory.	Furnishing relevant sales reports of the branch to Cluster & Zonal Head
KRA7	Managing and monitoring team members for better productivity	1. Facilitating regular training, guidance and development of team members 2. Ensuring AMFI Certification of team members 3. Monitoring performance of RM's on monthly basis and take corrective measures if achievement deviates from the required achievements.