Position: B2B2C Sales Manager Experience: 8–10 years Location: Pune Type: Full-time
About the Role
We are looking for a results-driven B2B2C Sales Manager with strong expertise in dealer/distributor network development to drive market penetration and revenue growth. The role involves establishing and expanding a robust network of dealers, distributors, and channel partners, ensuring they are empowered to reach end customers effectively.
Key Responsibilities
- Develop and execute strategies for dealer/distributor/affiliate acquisition, onboarding, and retention.
- Expand channel partner networks across target geographies to scale sales.
- Drive dealer performance through sales targets, incentive structures, and training programs.
- Build strong relationships with channel partners, ensuring alignment with company objectives.
- Collaborate with marketing teams to design co-branded campaigns, dealer/affiliate promotions, and B2C engagement programs.
- Monitor dealer sales performance, stock movement, and customer feedback for continuous improvement.
- Conduct regular market visits to assess dealer activities, resolve issues, and identify growth opportunities.
- Implement structured dealer management systems (CRM/ERP) for performance tracking and reporting.
- Work closely with operations to ensure supply chain efficiency, timely deliveries, and after-sales support.
- Identify new territories, demand clusters, and growth opportunities for B2B2C expansion.
Requirements
- Bachelor's/Master's degree in Business, Marketing, or related field.
- 8–10 years of proven experience in B2B2C or channel sales, with a strong track record in dealer/distributor development.
- Experience in agriculture, water solutions, FMCG, durable goods, or similar sectors preferred.
- Strong negotiation, relationship management, and dealer engagement skills.
- Ability to design and execute structured dealer incentive & loyalty programs.
- Analytical mindset with ability to interpret sales data and market insights.
- Willingness to travel extensively across geographies for dealer development.
- Self-driven, entrepreneurial mindset with passion for scaling sustainable solutions.
- Excellent Communications Skills in Marathi, Hindi, English and any other languages
What We Offer
- Opportunity to lead dealer network expansion in a fast-growing sector.
- High-growth environment with performance-linked incentives.
- Collaborative, impact-driven work culture.
- Career path toward leadership roles in sales & distribution strategy.
