Department: Business Development
Reports To: Manager - Business Development
Role Objective
To oversee the day-to-day operations of the Business Development floor by managing team performance, attendance, and productivity; ensuring adherence to SOPs and operational policies; driving revenue and quality outcomes through structured monitoring, reporting, and corrective action plans; and supporting continuous improvement through coaching, performance reviews, strategy implementation, and learning & development initiatives. The Associate Manager acts as the operational backbone for the BD function, ensuring consistency, accountability, and continuous improvement.
Ideal Candidate Profile
- Experience: 4-7 years in Business development/Inside Sales/Sales Operations/Team Management.
- Preferred Background: B2B SaaS, Data, Marketing, or Demand Generation environments.
- Education: Graduate or Postgraduate (MBA preferred).
- Skillset:
- Proven team management and training experience.
- Process-driven with attention to detail.
- Empathetic yet firm leadership style.
- Excellent communication and motivational skills.
- Strong analytical and reporting ability (Excel, CRM tools).
Key Responsibilities
Performance Monitoring & Reporting:
- Oversee the reporting and operational discipline of Team Coordinators (TCs) and Team Leads (TLs).
- Monitor and manage floor attendance, breaks, and productive hours across the Business Development department.
- Identify bottom-quartile performers and implement structured corrective action plans in coordination with TCs and TLs.
- Maintain and analyze floor performance reports across sales, QA, and CI metrics, and derive actionable improvement plans.
- Support the implementation of new sales and operational strategies in coordination with SMEs, TCs, TLs, and the Sales Manager.
- Facilitate cross-department coordination to ensure smooth execution of sales and fulfillment processes.
- Actively participate in daily huddles and drive the implementation of action items and strategies discussed.
- Ensure strict adherence to SOPs, compliance guidelines, and operational policies across the floor.
- Identify defaulters and performance gaps using available reports and implement targeted action plans.
- Coordinate and facilitate weekly L&D (Learning & Development) sessions based on performance gaps and QA feedback.
- Oversee on-the-job training (OJT) and performance tracking of new joiners.
- Ensure QA feedback is translated into actionable improvements at the team and individual levels.
- Conduct daily and weekly performance reviews with TCs, TLs, and teams.
- Prepare and submit a weekly performance report to the Sales Manager, highlighting key metrics, issues, and action plans.
- Identify gaps in conversion, communication, or process adherence and derive action items for improvement.
- Conduct regular skill enhancement sessions (weekly/monthly).
- Ensure strict adherence to internal SOPs, QA standards, and compliance requirements.
- Maintain proper documentation of all escalations, reviews, and interventions.
