Assistant Manager - Marketing

Company Description

Koelnmesse Pvt. Ltd. is the Indian subsidiary of Koelnmesse GmbH, Germany which has been established in 2008 to cater the needs of rising Indian market. The hallmark of a successful trade fair is its ability to bring markets and people together in an efficient and highly professional manner. Events made by Koelnmesse are a promise of top quality.

Job Title: Assistant Manager - Marketing 

Location: Mumbai 

Department: Marketing Division 

Reports to: Marketing Head / Senior Manager - Marketing

Role Overview

As an Assistant Manager - Marketing at Koelnmesse Pvt Ltd, you will be responsible for managing the communication, promotion, and branding efforts for Koelnmesse's portfolio of events. You will support the marketing team in executing strategies that drive engagement, awareness, and participation across various platforms. This role requires strong organizational skills, a creative mindset, and the ability to work collaboratively within a fast-paced environment.

Key Responsibilities

1. Event Marketing & Promotion

  - Develop and execute integrated marketing plans for Koelnmesse's events, ensuring consistency in messaging and branding across all platforms.

  - Coordinate with internal teams and external agencies for event-related campaigns, ensuring timely delivery and alignment with business objectives.

  - Manage advertising efforts, including digital marketing, print media, and out-of-home channels, to increase event participation and visibility.

2. Branding & Communication

  - Lead the development of branding materials for events, including brochures, banners, emailers, and social media creatives.

  - Ensure consistent brand communication across all touchpoints, including websites, newsletters, and press releases.

  - Liaise with media partners and influencers to amplify the reach of promotional activities.

3. Social Media & Digital Marketing

  - Manage the company's social media presence, creating content calendars and engaging posts for event promotions.

  - Oversee paid campaigns on social platforms like Facebook, LinkedIn, Instagram, and Google Ads to drive attendee registrations.

  - Analyze digital marketing metrics and optimize strategies based on performance data.

4. Public Relations & Content 

   - Coordinate with PR agencies for press releases, media coverage, and partnerships.

  - Create compelling content for newsletters, blogs, and event pages to drive engagement and provide event-related information.

5. Stakeholder & Vendor Management

  - Work closely with event sponsors, exhibitors, and partners to ensure effective co-branded marketing activities.

  - Manage relationships with vendors such as creative agencies, printers, and digital service providers.

6. Market Research & Analysis

  - Conduct competitor and industry analysis to stay updated on trends and innovative marketing approaches.

  - Prepare post-event reports to analyze marketing campaign performance and provide actionable insights.

Qualifications

- Bachelor's degree in Marketing, Communications, Business, or a related field.

- 3-5 years of relevant experience in marketing, preferably in event management, exhibitions, or trade shows.

- Proficiency in digital marketing tools (Google Ads, Facebook Ads Manager) and platforms (Instagram, LinkedIn, etc.).

- Strong understanding of branding, advertising, and public relations.

- Experience working with agencies, vendors, and cross-functional teams.

- Excellent communication, copywriting, and organizational skills.

Preferred Skills

- Experience in B2B marketing.

- Knowledge of the events and exhibitions industry.

- Ability to manage multiple projects simultaneously and meet tight deadlines.

Preferred candidate with experience in the exhibition industry.