Overview
We are looking for an experienced Assistant Manager Marketplace PPC to scale our paid advertising efforts across Amazon and other marketplaces. This role will be responsible for driving revenue growth, improving efficiency, and managing end-to-end PPC strategy, execution, and performance optimization across platforms.
Responsibilities
- Own and manage end-to-end PPC strategy and execution across Amazon and other marketplaces such as Wayfair and Walmart.
- Drive revenue growth and improve TACOS/ACOS through continuous campaign optimization, bid strategies, and budget allocation.
- Conduct advanced keyword research, search term mining, and campaign restructuring to improve performance and scale efficiently.
- Monitor and analyze campaign performance, identify growth opportunities, and implement data-driven optimization strategies.
- Manage and allocate PPC budgets effectively to maximize ROI while supporting business growth targets.
- Lead new product launches from a PPC perspective, including keyword planning, campaign structuring, and scaling strategy.
- Perform competitor analysis, monitor category trends, and identify opportunities to improve share and visibility.
- Collaborate with content, catalog, and marketplace teams to improve overall listing performance and conversion rates.
- Prepare and present performance reports, insights, and actionable recommendations to internal stakeholders and leadership.
- Drive process improvements, automation, and best practices to improve efficiency and scalability of PPC operations.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 5-10 years of hands-on experience managing PPC campaigns on Amazon and other marketplaces.
- Strong understanding of Amazon Ads ecosystem, including Sponsored Products, Sponsored Brands, Sponsored Display, and DSP (preferred).
- Proven track record of scaling campaigns while maintaining efficiency and improving ROI.
- Strong analytical skills with the ability to interpret data and drive actionable insights.
- Proficiency in Amazon Seller Central, Advertising Console, and reporting tools.
- Excellent stakeholder management, organizational, and communication skills.
Preferred Skills
- Experience managing multi-marketplace advertising (Amazon, Walmart, Wayfair, etc.).
- Strong understanding of marketplace SEO and its impact on PPC performance.
- Advanced Excel skills for reporting and analysis.
- Experience handling large budgets and multiple product categories.
- Experience working in high-growth eCommerce environments.
