Designation: Assistant Manager - Ad Operations

Office Location: Gurugram or Mumbai

Position Description:

We are looking for a sharp, detail-oriented Ad Operations Specialist to manage and optimize campaign execution across our programmatic stack. You will own end-to-end campaign operations across MediaSmart, and DV360, ensuring flawless delivery, pacing, and performance for our growing advertiser base. This is a high-impact, individual-contributor role with a clear path toward a senior ops or strategy function.

Primary Responsibilities:

Campaign Setup & Execution

Own end-to-end trafficking, setup, and QA of campaigns across MediaSmart, The Trade Desk, and Google DV360
Build and configure insertion orders, line items, creatives, and targeting parameters with precision
Ensure ad tags, pixels, and third-party tracking (Adjust, DCM, Moat) are correctly implemented and firing
Validate creative assets against platform specifications before launch

Campaign Optimization & Performance

Monitor campaign pacing, delivery, and performance on a daily basis; flag anomalies proactively
Execute bid optimizations, frequency adjustments, audience refinements, and placement exclusions
Conduct A/B tests on creatives, audience segments, and bid strategies to improve campaign KPIs
Analyze impression-level and event-level data to identify and resolve delivery issues

Reporting & Analytics

Build and maintain performance dashboards for internal stakeholders and client-facing reporting
Generate weekly and campaign-end wrap reports with insights and actionable recommendations
Work closely with the data/BI team to define reporting taxonomies and attribution models
Identify trends across CTR, VCR, ROAS, CPM, and other relevant programmatic and CTV metrics

Platform & Process

Maintain and improve standard operating procedures (SOPs) for campaign setup and optimization workflows
Partner with product and engineering on DSP integrations, API enhancements, and new feature rollouts
Coordinate with media partners, SSPs, and inventory teams to troubleshoot delivery and discrepancy issues
Support onboarding of new advertisers by translating briefs into executable programmatic strategies

Required Skills:

4+ years of hands-on experience in ad operations or programmatic campaign management
Proficiency in MediaSmart DSP campaign setup, optimization levers, and reporting
Strong working knowledge of The Trade Desk (TTD) campaigns, targeting, Koa AI, and bid management
Solid experience with Google DV360 trafficking, audience management, and brand safety controls
Familiarity with third-party ad servers, tracking pixels, and verification tools (DCM / CM360, IAS, MOAT)
Ability to interpret large data sets and translate findings into clear optimization actions
Strong Excel / Google Sheets skills; comfortable with VLOOKUP, pivot tables, and data manipulation
Excellent attention to detail ability to manage multiple campaigns simultaneously without errors
Clear written and verbal communication skills for internal and client-facing interactions

Preferred Qualifications (Strong Plus)

CTV / OTT Advertising Experience: Candidates with hands-on CTV / streaming advertising experience will be given strong preference. We are building India's CTV stack and this knowledge gives you a significant head start.
Experience planning or executing CTV / OTT campaigns on Jio Hotstar, YouTube CTV, SonyLIV, or similar platforms
Familiarity with CTV measurement methodologies reach, frequency, VCR, co-viewing, and brand lift studies
Understanding of ACR (Automatic Content Recognition) data and its application in audience targeting
Knowledge of SSAI (Server-Side Ad Insertion) and CTV ad delivery mechanics
Experience working with SMB / performance advertisers and managing self-serve or semi-managed accounts
Exposure to cross-channel attribution and unified reporting across Meta, Google, and programmatic channels
TTD certification or Google DV360 certification is a plus
Prior experience at a DSP, SSP, ad network, digital agency, or AdTech startup

Work Environment Details:

About Affle:

Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer recommendations and conversions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. Affle powers unique and integrated consumer journeys for marketers to drive high ROI, measurable outcome-led advertising through its Affle2.0 Consumer Platforms Stack which includes Appnext, Jampp, MAAS, mediasmart, RevX, Vizury and YouAppi.

Affle 3i Limited successfully completed its IPO in India and now trades on the stock exchanges (BSE: 542752 & NSE: AFFLE). Affle Holdings is the Singapore-based promoter for Affle 3i Limited, and its investors include Microsoft, and Bennett Coleman & Company (BCCL) amongst others.

For more details, please visit:: www.affle.com

About BU:

CTV.AI is building India's first self-serve Connected TV advertising platform the Google Ads of Streaming. We are democratizing access to premium streaming inventory for India's 63 million SMBs and MSMEs, breaking down the agency gatekeeping and high spend floors that have historically locked small businesses out of CTV. Backed by MediaSmart, we are a fast-moving team at the intersection of performance marketing, programmatic technology, and India's rapidly growing OTT ecosystem.

If you are obsessed with programmatic, love working with data, and want to be at the forefront of how India's small businesses discover streaming TV advertising, this role is for you.

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