Assistant Brand Manager

Job Title: Assistant Brand Manager

Company Name : Imagicaaworld Entertainment Ltd.

Location: Mumbai

Department: Marketing & Brand

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Job Purpose

The Assistant Brand Manager will support brand strategy execution, campaign planning, and on-ground marketing initiatives to drive brand visibility, footfalls, and revenue for various brands under Imagicaa. The role requires a mix of strategic thinking, execution excellence, and cross-functional coordination.

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Key Responsibilities

Assist in planning and executing brand and marketing campaigns across digital, offline, and on-ground channels.

Support brand positioning initiatives to strengthen Imagicaa's market presence and consumer recall.

Ability to handle multiple brands of Imagicaa simultaneously.

Coordinate with creative, digital, media, and agency partners to ensure timely campaign execution.

Work closely with sales, operations, and park teams to execute promotions, events, and seasonal campaigns.

Track campaign performance, prepare MIS reports, and share insights for optimization.

Manage marketing collaterals, in-park branding, signage, and POS materials.

Support social media, influencer, and partnership initiatives aligned with brand objectives.

Ensure brand guidelines are followed consistently across all communication.

Assist in budgeting, vendor coordination, and marketing procurement activities.

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Skills & Competencies

Strong understanding of brand marketing and integrated campaigns

Excellent coordination and stakeholder management skills

Analytical mindset with ability to interpret campaign data

Creative thinking with attention to detail

Strong communication and presentation skills

Ability to manage multiple projects in a fast-paced environment

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Qualification & Experience

MBA / PGDM in Marketing, Brand Management, or equivalent

36 years of experience in marketing, brand, or consumer-facing roles

Experience in entertainment, hospitality, FMCG, retail, or lifestyle brands preferred

Hands-on experience with campaign execution and agency management

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