Assistant Brand Manager Marketing

About us

IGP is a global gifting platform that helps people celebrate every moment big or small through thoughtful gifts, cakes, flowers, and curated hampers. From birthdays and anniversaries to everyday surprises, we make it easy to create meaningful moments that matter. With 30-minutes delivery, IGP is pioneering quick commerce for celebrations and redefining how the world celebrates connections. Our focus on innovation, curation, and seamless experiences helps people stay closer, no matter where they are.

Role Overview

We are seeking a proactive and detail-oriented Assistant Brand Manager to support brand initiatives.. The role is ideal for someone who thrives in fast-paced, cross-functional environments, and is passionate about translating business objectives into impactful marketing campaigns.

The ABM will play a key role in end-to-end campaign management, working closely with category teams, marketing teams like Copy, Creative, Influencer, Social, Performance, while also owning campaign metrics and translating insights into actionable improvements.

Key Responsibilities

• Campaign Ownership (End-to-End):
• Understand business requirements and translate them into clear, actionable marketing briefs and specific department briefs like copy briefs, creative briefs with detailed direction.
• Manage the entire campaign lifecycle, including briefing, referencing, coordinating deliverables, reviewing outputs, and providing feedback.
• Collaborate with category teams to align campaigns with category priorities & availability.
• Track and own campaign performance metrics, providing insights and recommendations to optimize effectiveness.
• Ensure all campaigns meet brand guidelines, timelines, and quality standards.
• Creative & Content Management:
• Lead creative asset requirements for ads, ensuring assets are ready for

performance marketing.

• Work closely with copy, creative, and video teams to ensure messaging, visuals, and aesthetics match brand requirements and the brief.
• Build scripts and storyboards, ensuring content aligns with brand voice and campaign objectives.
• Lead Brand shoots end to end.

Skills & Competencies

• 2–3 years of experience in brand marketing, digital marketing, or related roles.
• Good project management skills specifically of campaign management, content creation, creative workflows.
• Ability to analyze marketing metrics, track KPIs, and generate actionable insights.
• Excellent written and verbal communication skills.
• Comfortable managing multiple stakeholders across creative, category, and performance teams.
• Detail-oriented, proactive, and capable of working independently and collaboratively.
• Aware of marketing trends and has a keen eye for creative and copy details.