Primary Skills/ Competencies:
Mix Design Execution
- Create the comms strategy for the brand and bring it to life across all campaigns based on true consumer insights.
- Work with creative agencies and production houses to bring alive brand JTBDs through the process of issuing briefs, providing feedback, consumer testing, and final production.
- Create digital brand Experience toolkits to enable 360 deployments of campaigns across multiple media channels.
- Collaborate with RD to create winning products on core and innovations to help drive greater loyalty.
- Create pack designs with design agencies based on consumer insight and trade/channel realities.
Project Management
- Work with RD, Supply Chain, and finance teams to bring to life the innovation pipeline and ensure the timely delivery of projects.
- Ensure timely delivery of projects and help deliver business metrics of turnover, gross margin, and share.
- Co-create mixes with partners across all functions, both internal (RD, SC, Finance, Procurement, etc. ) and external (Creative, Pack Design, Consumer Research).
Consumer Intimacy
- Put the consumer at the heart of all strategy and execution.
- Identify real consumer problems and solve them using insightful innovations impactful communications to drive brand growth.
Required Qualifications:
- Strong consumer intimacy to unravel true consumer insights.
- Experience in working with cross-functional teams, both internal and external.
- Understanding of the premium consumer in India
- Minimum 4+ years of experience in marketing
- Strong Project Management skills.
- Monitors progress takes action.
